How to Determine Clothing Quality
Do you want to invest in quality pieces but are afraid to pull the trigger? For us conscious consumers, it can be scary and confusing with so many choices and prices skyrocketing. The good and bad news is that price isn’t always equal to quality. In this article, our principal style strategist and founder, Natalie Tincher, share some insights to help you become a more informed investment shopper.
Price is not always an indicator of quality like it historically has been. This means we as consumers have to be more educated on what “quality” looks like. Determining the quality of clothing goes beyond price tags. In fact, you can learn more about pricing in a recent Wear Who You Are Podcast episode about markups, profits, conglomerates, and more:
So instead of assuming price equals better quality and a longer lifespan, we have to do our due diligence. As always, we’re here to help you out. Here are some ways to determine what “quality” looks like in investment piece clothing that will stand the test of time:
Fabric Composition & Construction
One clue to the quality of a garment lies in its fabric. Natural fibers like cotton, wool, silk, and linen are generally more durable and breathable compared to synthetic materials. Check the fabric label to ensure you're investing in authentic and high-quality fibers. Additionally, inspect the fabric's construction by feeling the texture and examining the tightness of the weave. Well-made fabrics are less prone to pilling, fraying, and stretching.
For shoes and bags, see where the leather is sourced and what type of leather it is. For example, top grain and full grain are higher quality than something noted as “genuine leather.”
Stitching & Seams
The stitching and seams play a crucial role in the durability of clothing. Look for garments with neat and even stitching. Make sure care was made in patterns lining up properly at the seams. Loose threads, uneven seams, or visible gaps could indicate poor craftsmanship. Reinforced seams, such as flat-felled or French seams, are a sign of higher quality as they prevent fraying and increase the garment's longevity.
Finishing & Detailing
One place brands are skrimping on more and more in recent years is the trims and finishing. We’re talking zippers, buttons, beading, lining—all the details. Higher-quality clothing will not cut corners on these aspects. Look for properly-lined garments and pay attention to detail on buttons, zippers, and fastenings. For example, YKK is the most popular and high-quality zipper brands known for longer-lasting, durable zippers. Are the buttons real mother of pearl or are they plastic? These small elements contribute to the overall durability and lifespand of a piece.
Fit & Tailoring
A well-fitted garment not only enhances your appearance but also indicates superior craftsmanship. Quality investment pieces will also offer additional seam allowances to facilitate future alterations, allowing you to customize the fit as your body or style preferences change over time. This is another corner that some brands are started to cuts.
Brand Reputation & Reviews
While price is not the only indicator of quality, brand reputation can offer valuable insights. Research brands known for their commitment to craftsmanship and premium materials. Read reviews and testimonials from other customers to gauge their satisfaction with the brand's products.
Does the brand stand behind its quality with guarantees or repair assistance? For example, Patagonia has an Ironclad Guarantee. This is fewer and farrer between these days, but it’s certainly a good indicator that a company stands behind it’s quality.
Follow Instagram, YouTube, TikTok, or other digital media accounts that give HONEST feedback and reviews, like one of my favorite accounts @tanner.leatherstein, who breaks down bags and assesses their quality. He even notes which styles in each brand are constructed in varying degrees of quality.
Don’t be fooled by a luxury brand name. Do your research to see which brands are upholding quality standards and selling quality products to match—versus those that are selling you a lifestyle or perceived status.
Consider Timelessness for YOU
Investment pieces should have a design that feels timeless for you. This requires you to understand your personal style. This is NOT following any “must-have lists” that don’t take into account your needs, lifestyle, and style personalities. No, not everyone needs a trench coat or white button-down shirt.
Right off the bat, you should be able to create multiple ways you can wear the piece. You know we love the ol’ cost-per-wear formula to consider if a piece is a wise investment for you. Keep in mind your lifestyle and where you could wear this piece. If you travel a lot, is it a go-to piece to pack? Is this the piece that you keep wishing you had in your closet that could complete a lot of looks? Do you have this piece in a lesser quality that you wear often (ie, the style is tried and true) and you are now ready to invest in higher quality?
Be Curious About the Clothes
Don’t be afraid to ask about these items? Informed choices lead to clothing that not only lasts longer but also provides you with a solid style foundation to build on for years to come. If you are in a store, ask the associate or designer about the garment. Where does it come from? What makes it special? At the end of the day, you are the one making the investment. Don’t feel bad being a curious and conscientious consumer. If they can’t confidently answer your questions or lead you to somewhere or something that can, then that may be a sign you should pass.
As you can see, choosing investment clothing goes beyond focusing solely on the price tag.
At the end of the day, the most sustainable impact you can make is by investing well from the start and wearing your garments on repeat for years to come. As I always say, “It’s hip to re-wear” (cue in Huey Lewis and the News)!