Person sitting on the sofa looking at their phone

Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

Natalie smiling at the camera in a blue sweater and jeans
The BU Way brand stamp

BU Style believes fashion should be accessible to all and style is deeply individual.

We make it a point to take thoughtful, practical, and responsible actions in all that we do: sharing style insights, connecting our community, offering exclusive savings, and answering your frequently asked questions.

PODCAST

Read and listen to Wear Who You Are, and get resources for each episode!

collaborations

Who we champion and where we’ve shown our expertise

Insights & Education

Expert intel so you can be you at any stage in life

Search Style Topics

INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Score Big Savings: Your Ultimate 2024 Holiday Style + Fashion Buyer’s Guide

The holidays herald a season of cheerful gatherings, festive spirit, and, to the delight of many, shopping extravaganzas. But beneath the allure of promotional emails and the excitement of sales lies a responsibility we all share: being conscious consumers. At the heart of this holiday shopping bonanza is a vital conversation about mindful purchases, hidden costs, and intentional gift-giving. Today, we dive deep into a guide that not only helps you navigate the often overwhelming shopping landscape but does so with authenticity, intention, and style.

Read More
INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

How Michelle Obama Grew Into Her Power Through Clothing & Style

The article reflects on Michelle Obama's fashion evolution, culminating in her striking appearance at the 2024 Democratic National Convention (DNC), where she wore a tailored navy suit by Monse. This evolution has seen her transform from a supportive spouse in Chicago to a commanding figure on a national stage. In her memoir "Becoming," Obama discusses the challenges she faced as a Black woman balancing sophistication and relatability in her wardrobe. Early notable choices included wearing a vintage Norman Norell gown to a 2010 event and a dress by Black designer Laura Smalls in 2012, emphasizing her support for smaller brands. Post-presidency, her style shifted to stronger, structured outfits with playful elements, reflecting a newfound independence. The article highlights her journey of self-expression through fashion, showcasing her vibrant looks and natural hairstyles that signify her empowerment, ultimately capturing the audience’s attention at the 2024 DNC.

Read More
INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Creating Gender-Inclusive Style Assessments

BU Style on Pride. In honor of Pride month, we wanted to offer a couple of resources who might want to shop with this value in mind. But that might look like a couple of different things: Gender neutral clothing (that is actually fun and full of Personality, not boring and overly “neutral”). Queer-owned businesses (shop your values!). Companies that focus on body and gender diversity in their advertising campaigns (because inclusivity is also about representation)

Read More