About the BU Style Team + Our Stylists
Founded in 2010, BU Style is a woman-owned-and-operated team of style strategists.
We provide personal style consulting as well as group trainings and courses for men, women, and non-binary individuals in New York City and virtually.
We are more than “personal stylists”; we are Style Strategists.
Each of our team members is technically trained in principles of styling or beauty and has a broad knowledge of fashion and brands. Most importantly, each has a passion and curiosity for supporting others in using style as a means for discovery, alignment, and influence.
BU Style’s high level of expertise and thoughtful approach has been sought out by an array of business and personal clients. Notable projects include global styling team for Bloomberg Television; presentations to major financial institutions, media companies, and universities; and various news outlet contributions.
Natalie Tincher
founder / principle style strategist
Natalie finds pure joy in connecting with others and fostering a fun, empowering, and kind community of style support. She has a strong focus on creating style brand alignment and strategies for executives and founders as well as for businesses and their employees.
STYLE SIX: RELAXED, MAGNETIC, CREATIVE
sign: Pisces
TEAM BU Since: 2010
Go-To Outfit: Blazer, JEans, Boots
Allison Allie
style strategist / operations
Internationally trained in image consulting and the principles of styling, Allison transitioned into the fashion industry 10 years ago. Located in Naples (FL), by way of Brussels and Stockholm she joined BU Style in 2020. Allison is invigorated by the fine shadings of detail and operational excellence, ensuring seamless experiences for our clients and partners.
style SIX: creative, polished
SIGN: taurus
TEAM BU SINCE: 2020
GO-To Outfit: One that conveys depth + interest
Rebecca Robles
Director of BU Beauty / Makeup Artist
Rebecca loves makeup and meeting new people. She is enthusiastic about helping others feel confident and empowered to take charge of their beauty routine.
As a makeup artist and hairstylist for over 15 years, Rebecca has enjoyed working in many different facets of the beauty industry. Her work has been featured in Vogue,the New York Times, Harper's Bazaar, Out, Brides, and Glamour. Rebecca was lead Hair & Makeup for the feature films Fort Tilden (SXSW Grand Jury Prize winner, 2014) and Clara’s Ghost (Sundance Film Festival Official Selection, 2018).
style: creative, relaxed
SIGN: aquarius
team BU STYLE since: 2023
go-to outfit: Pink lipstick & mascara
Kelly McCready
Director of Communications & Marketing
With 10 years of project management and digital media creation and coordination experience, Kelly is thrilled to finally be working for a company whose values and interests align with her own.
Kelly is happily settled in Brooklyn after living in eight different countries and accumulating too many passports. She joined BU Style in 2023 after connecting with Natalie organically in conversation via the Wear Who You Are podcast.
Kelly is passionate about social engagement and inclusivity, ensuring that communities are built with intention and authenticity.
Want some clarity?
The BU Style Six Assessment
Our assessment is designed to help you identify your unique style brand based on your individual characteristics: your core values, your beliefs, your purpose, and your goals.
Because we all come from different backgrounds and experiences, we may place different meanings on different adjectives or archetypes. The BU Style Six™ creates a common language and associations that can make your fashion and style discovery more accessible and approachable to you and easily communicated to others.