Resources, Articles, & FAQs
“Your style is an empowering tool in showcasing your uniqueness.”
– Natalie, owner
BU Style believes fashion should be accessible to all and style is deeply individual.
We make it a point to take thoughtful, practical, and responsible actions in all that we do: sharing style insights, connecting our community, offering exclusive savings, and answering your frequently asked questions.
PODCAST →
Read and listen to Wear Who You Are, and get resources for each episode!
collaborations →
Who we champion and where we’ve shown our expertise
Insights & Education →
Expert intel so you can be you at any stage in life
Search Style Topics
Respect The Journey: Notes On Traveling Through Asia
In the latest episode of Wear Who You Are, Natalie opens up about her month-long adventure through Southeast Asia, sharing some valuable lessons she picked up along the way. With stops in Thailand, Cambodia, and Japan, she reflects on the theme of respect.
Unlock Your Authentic Style & Get Expert Stylist Support with the BU Style Circle Membership
Step Into Your Authentic Style with BU Style Circle
Tired of the confusion and chaos of social media fashion advice? BU Style Circle Membership is your space for real style transformation—designed for females and female-identifying individuals who want to build a wardrobe that truly reflects who they are.
Party on the Bottom! All your Denim Questions Answered!
It’s a party on the bottom! All your denim questions answered. Raw denim, selvedge, sizing, and everything else!
“But I Have Nothing To Wear!” Why Hero Pieces Are Better Than Microtrends
While microtrends can be fun and provide a temporary burst of inspiration, they are often not the most sustainable or thoughtful choice when it comes to shopping. Building a wardrobe grounded in personal style, quality, and versatility is more likely to create a lasting and satisfying collection of garments. Instead of chasing every new trend, consider investing in timeless pieces that reflect your authentic self, serve multiple functions, and have longevity. This approach will not only enhance your personal style but also contribute to a more sustainable fashion industry. We recommend looking for hero pieces, and starting your style from the inside out!
"Organization is Freedom" w/Camilla Frederico of The Personal Helpers
In a world that often feels chaotic, finding order can be a transformative experience. This episode of the Wear Who You Are podcast is here to help you get your new year off to a good start, with an Industry Adjacent episode with Camilla Frederico of The Personal Helpers. Our guest is a passionate advocate for decluttering and creating spaces that foster well-being and clarity, and she's also just incredibly warm and funny. Camilla, a seasoned organizer, emphasizes that organization is not just about tidiness; it’s an essential tool for improving focus, reducing stress, and enhancing productivity.
From Couch to Conference: Redefining Remote Style
In this solo Nat Chat episode of Wear Who You Are, host Natalie Tincher welcomes listeners to 2025. With many Americans still working remotely, Natalie is all about helping us keep it comfy yet professional. The episode also includes an opening section all about the distinction between "hard" and "soft" pants—what are they and when do you wear them. This episode centers on the concept of how what you wear can actually influence your mood and productivity. So, say goodbye to those pajamas! Changing into something a bit nicer can help you transition into work mode.
BU Style x GRAMMAR
At its most basic, GRAMMAR is about creating the most essential pieces in your wardrobe. The white shirt is the epitome of the GRAMMAR concept. It is versatile, smart, iconic, powerful and feminine, and it looks good on everyone. GRAMMAR is committed to inclusivity and sustainability and we love them for it.
Dressing the Soul: Identity, Spirituality, and Style w/ Associate Professor Fiona Dieffenbacher
In the final episode of the "Wear Who You Are" podcast for 2025, host Fiona Dieffenbacher, an Associate Professor of Fashion at Parsons School of Design, discusses her research that intersects dress, embodiment, and spirituality. Fiona, a former fashion designer and published author, shares insights from her key projects, including "Dress and Emotion" and "The Outlier Initiative," which explore the emotional significance of clothing and inclusivity in the fashion industry. She emphasizes how clothing choices are influenced by personal identity and cultural environments, illustrating that fashion is a profound expression of the self.