Person sitting on the sofa looking at their phone

Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

Natalie smiling at the camera in a blue sweater and jeans
The BU Way brand stamp

BU Style believes fashion should be accessible to all and style is deeply individual.

We make it a point to take thoughtful, practical, and responsible actions in all that we do: sharing style insights, connecting our community, offering exclusive savings, and answering your frequently asked questions.

PODCAST

Read and listen to Wear Who You Are, and get resources for each episode!

collaborations

Who we champion and where we’ve shown our expertise

Insights & Education

Expert intel so you can be you at any stage in life

Search Style Topics

INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

“But I Have Nothing To Wear!” Why Hero Wardrobe Pieces Are Better Than Microtrends

While microtrends can be fun and provide a temporary burst of inspiration, they are often not the most sustainable or thoughtful choice when it comes to shopping. Building a wardrobe grounded in personal style, quality, and versatility is more likely to create a lasting and satisfying collection of garments. Instead of chasing every new trend, consider investing in timeless pieces that reflect your authentic self, serve multiple functions, and have longevity. This approach will not only enhance your personal style but also contribute to a more sustainable fashion industry. We recommend looking for hero pieces, and starting your style from the inside out!

Read More
PODCAST Natalie Tincher PODCAST Natalie Tincher

"Organization is Freedom" w/Camilla Frederico of The Personal Helpers

In a world that often feels chaotic, finding order can be a transformative experience. This episode of the Wear Who You Are podcast is here to help you get your new year off to a good start, with an Industry Adjacent episode with Camilla Frederico of The Personal Helpers. Our guest is a passionate advocate for decluttering and creating spaces that foster well-being and clarity, and she's also just incredibly warm and funny. Camilla, a seasoned organizer, emphasizes that organization is not just about tidiness; it’s an essential tool for improving focus, reducing stress, and enhancing productivity.

Read More