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A 10-Week ONLINE intensive COURSE to help you find your style.

Discover the style that embodies the most authentic YOU—for every setting, in all you show up to in life, no matter who is in the room.

“Authenticity . . . is newly prized. Nowadays, to be seen as leadership material, executives are expected to reveal who they fundamentally are—not mimic some dated, idealized model.”

—Sylvia Ann HewlEtt, “The New Rules of Executive Presence”

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Do you know how to use your style as a superpower?

When a new event invite pops up on your calendar, do you think. . . 

“Oh, shoot, what am I going to wear to that?”

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OR

“Great! I can’t wait to show up in. . .  [insert outfit].”

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In a world with more choices than ever, more ‘stuff’ being thrown at us, and more appointments on our calendars, it is easy and completely valid to feel overwhelmed and confused by what to wear.

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What should be a fun expression of yourself has turned into another mountain of to-dos in the forms of…

📱 doom-scrolling retailers, placing orders, and making returns

👜 making forced trips to a store to get something that will “suffice”

🩵 procrastinating in updating your style because you gained weight

👟 not putting any attention towards your wardrobe because you are in a rut

🧢 throwing on the basic outfit you wore to the last 4 events because you just don’t have time

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Do you know how to define your style and make it your own?

You are at a point where you can’t afford to put this off any longer because . . .

  • your network and community are growing and becoming more varied and diverse

  • your visual messaging is a more important tool than ever in communicating “who you are”

  • you desire to connect with these communities so they are primed to receive your unique brilliance

  • you want to feel excited about the way you dress for the most important and even mundane moments of your life.

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We’re going to shut out all the TikToks, targeted ads, and listicles.

Most importantly, we will focus on who you really are at your core and how that relates to the style you choose.

Along the way, you will meaningfully connect and build relationships with your peers who are facing similar experiences and situations. Courses are capped at 12 participants. This close-knit group sets the scene for a collaborative, open space to learn and share—which makes each session magic!

You deserve to put yourself first; to embody the most authentic, right version of YOU no matter what setting you are in.

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In this 10-week virtual intensive, we’re going to journey together to stand proudly in your authenticity by identifying how you want to communicate your unique spread of style personalities through your wardrobe and makeup choices.

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Ready? Let’s talk details.

→ 12 spots only

→ starts September 26

→ Investment: $4,750

Enrollment closes on September 19 or until all 12 seats are claimed. Group sessions will be held on Thursdays at 11:30am EST.

Download the Experience Outline

Need a PDF to submit for corporate reimbursement or for a stipend? Grab the PDF! No email required. Download and get immediate access.

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When this experience is complete, you’ll be able to:

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01: identify

Discover how to piece together each style personality to build your distinctive and nuanced style brand—the brand that fits in all of your life experiences: everyday work, high-impact moments, weekends, family gatherings—whatever individual happenings that are important to YOU. 

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02: DEFINE

Confidently and clearly define “What’s my style . . . today?” and also have a grasp on how to let it evolve and shift based on your ever-changing life. 

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03: BE CONFIDENT

Be a more confident and conscious consumer because you have a strong sense of your style self and will not be influenced by trends that don’t align with your brand, your ethos, and your goals

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The Style from the Inside Out Intensive Outline

To encourage collaboration with your peers while ensuring we focus on your individual goals and style discovery, this experience will be spread out over three months and will contain a mix of group sessions and 1-to-1 coaching calls. This progression will allow you to build on each week’s “a-ha” moments and create a practice of intentionality surrounding your personal style.

Note: Group sessions will be held on Thursdays at 11:30pm EST and will last 1.5 hours with a built-in 30 minutes after for additional questions and collaboration.

  • This session will be a warm introduction to your fellow classmates, an understanding of why style can be extra confusing in this day and age, and a discussion on how we can move from style confusion to clarity and kindness to ourselves.   

  • There are six style personalities, and you are a unique blend of all of them. Each one comes into play in different ways for different people and in different settings. You’ll learn about each one and how to start to apply them to your clothing choices—this is where we start to play in the "ands" of your unique style brand.

  • Work life has changed drastically since COVID-19 and you are here because you are in a place of visibility and need to navigate this new work world. You are a leader, and your style can set the tone for your day—your meetings, your productivity levels, your comfort, and your connection with others. We’ll uncover how your style brand is at play in your everyday work life, including in-office, travel, virtual meetings, and more. 

  • Big stages, big board meetings, big interviews, closing big deals . . . those are a part of your life now. It’s essential to have your high-impact outfit heroes ready before the big days. To do this, you have to identify what parts of your style brand need to speak loudest in these moments and for each of these audiences. 

  • This is where we look at how your wardrobe can support your recharge. Your weekend wardrobe shouldn’t be an afterthought; it should be ready to support the parts of YOU that need to turn on when the work shuts off. That could be letting loose with friends, connecting with your partner over dinner, spending time with your kids, lounging around. Whatever it is, let’s ensure your weekend wardrobe encourages you to just do you—and feel great doing it!

  • Your hair and makeup complement your style brands. Our beauty expert, Rebecca Robles, will teach you how to connect your style brand to your hair and makeup choices for each of the life buckets. She'll also give you practical application tips (pun intended) that support your daily routines.

  • Our bodies are all beautiful, they’re all magnificently different, they do a heck of a lot for us every day—and you have to dress them! We’ll talk about the challenges women face in body scrutiny, ways to be kind to ourselves, and how to use the ABCs of dressing (Accentuate, Balance, or Camouflage) to accomplish your style goals in each bucket.

  • It’s time to celebrate yourself and each other! You’ll share what you've learned about yourself through your style exploration, what old practices you are going to stop doing, what you are going to continue doing, and how you are going to walk through the world differently after this experience. 

  • 2 x Virtual 1-on-1 Coaching Session w/ Natalie

    • Your first session will be after you have taken your  BU Style Six assessment. At this time, you will review your results with Natalie as well as your style goals, pain points, joys, and more. 

    • Your second session will be toward the end of the experience to discuss what you learned, answer your specific questions, and discuss personalized style strategies for you. 

    1 x Virtual 1-on-1 Coaching Session w/ Rebecca

    • After our group beauty session, you will be able to schedule time with Rebecca, our makeup expert, to discuss your makeup goals and how to accomplish them

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All the Details about Style from the Inside Out

Who is it for? 

Female-identifying founders, executives, and entrepreneurs in spaces of increasing visibility. 

What does it include? 

This is a 3-month experience that includes . . . 

  • Eight 2-hour virtual group sessions held on Wednesdays at 12pm EST

  • Two 1-on-1 virtual coaching sessions with BU Style founder, Natalie Tincher

  • One 1-on-1 virtual coaching session with makeup expert, Rebecca Robles

  • Weekly style exercises 

  • Online group chat for sharing and question

One-on-one Virtual Coaching Sessions

  • 2 x Virtual 1-on-1 Coaching Sessions w/ Natalie

    • Your first session will encompass your BU Style Six assessment!

    • Your second session will be toward the end to discuss what you learned, answer your questions, and discuss personalized style strategies for you. 

  • 1 x Virtual 1-on-1 Coaching Session w/ Rebecca

    • You’ll discuss your makeup goals and ways to accomplish them.

Meet Your Facilitators


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Natalie

BU Style founder Natalie Tincher has made it her life’s mission to help her clients feel empowered by and aligned with their style choices. She has found a niche in collaborating with female executives, founders, and entrepreneurs.

Her commitment to building this experience has been years in th making. She knew it couldn’t wait any longer after a particularly impressive CEO client shared how her many years of hating her body and clothing kept her from flying even higher and standing taller in any space. Through their work together, this client shared that she had begun to feel a sense of confidence she had never felt.

Natalie wants all women to feel this relief and confidence. She loves that this course provides the opportunity to use something we do every day—get dressed—to explore the effect personal style has on every aspect of our lives. Natalie also knows firsthand what it’s like to be in this process, as she has recently had to “practice what she preaches” to evolve and align her style brand with her personal and professional milestones, which have put her in a more public-facing stage in her current entrepreneurial journey.


Learn more about Natalie

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Rebecca

Makeup expert Rebecca Robles has over 15 years of experience as a professional makeup artist. One of her favorite parts of this work is how it allows her to meet new people regularly and share her love of makeup artistry as a means of self-expression. Her attitude is that no matter where you are in your makeup journey, makeup should be fun, playful, and something you look forward to.

Rebecca prioritizes making sure each client feels safe and welcome. She understands that learning how to do your own makeup can feel overwhelming at first. Her methodology focuses on guiding you towards incorporating a beauty routine into your everyday style that is easy to maintain and uniquely you.

During this course, Rebecca will encourage you to reflect on the stigmas that you may have about makeup. Through discussion and visual examples, you’ll explore how a beauty routine can be a lot of different things! Rebecca will share how to make product and application choices that will support your intentions and be a tool to let your inner beauty and creativity shine.


Learn more about Rebecca

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Ready? Let’s talk details.

→ 12 spots only

→ starts September 15

→ Investment: $4,750

Enrollment closes on September 19 or until the 12 seats are claimed. 

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Next Steps

Once you sign up you will receive a series of onboarding emails

Have questions? I am happy to answer them! Let’s talk.