Fashion Facts: Trends & Trend Forecasting

Image: “Who Are You, Polly Maggoo?”

trend
noun

::    a: prevailing tendency or inclination
      b: a general movement 
      c: a current style or preference

::    Why does it seem that what many designers and buyers present to us each season is so homogeneous? It's because they all have the same categories to draw from: history of costume, clothing habits of their contemporaries, art, music, cinema, and street fashion. They frequent the same cities and the same parties. Buyers and designers are plugged into the most recent expressions of modernity, often NOT driven by “elites,” while at the same time anticipating shifts in customer taste. All of this is researched and analyzed by trend forecasters. Learn more about trend forecasting here.