Style Services
Available for clients in New York City and beyond, our styling services and packages include in-home wardrobe sessions, virtual style consulting, personal shopping, and more.
Our work is collaborative and thoughtful. Please book only when you are ready. Once you sign up, all of our packages last up to 90 days or until the package services are used. This allows us to support you most effectively each season.
When we say “style,” we mean an all-encompassing, inside-out feeling that showcases your personality. You wear the clothes, the clothes don’t wear you.
Our joy comes from collaborating with our clients and doing the work together to discover how to bring the fullness of you into your style choices, whether it be for big stages and audiences or weekends with your nearest and dearest.
If you want to feel seen and heard and that you have a welcoming and nonjudgmental space to explore how to feel empowered in your style choices—no matter what setting you walk into or what life phase you are in—then you have come to right place! Through each step of working with BU Style, we are committed to learning together and growing together.
It’s not about influencers or what the outside world says you “should” be. It’s about who you want to be—and how to wear it proudly!
“I have been working with Natalie and BU Style off and on since 2011 and I cannot say more good things about her and her style service. She is the utmost professional but also thoughtful and kind.”
Mahima, New York, NY
Style Personalities:
MAGNETIC, POLISHED
Client Since: 2011
Strategize, Shop, Style
Clear the clutter, shop smarter, and design a style that reflects you. In this up-to-90-day plan, you and your style strategist will start from the ground up to get intentional about your style goals and set a wardrobe foundation you can build on season after season.
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Before your first session, we’ll set you up with all of your BU Style resources, give you an online tour, and guide you in sharing your style needs and goals.
—Appointment duration: up to 30 min*
Our goal is to ensure everything in your closet projects the right image, aligns with your style brand, and makes you feel great! From this session, your style strategist will create your Strategic Shopping List (or SSL, as we like to call it).
— Appointment duration: up to 2 hours*
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Review your current wardrobe with your Style Strategist to determine what to keep, tailor, or let go. This session refines your style direction and helps create your Strategic Shopping List (SSL) for intentional future purchases.
—Appointment duration: up to 2 hours*
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These steps are customized based on your needs. If you require more refinement and styling, we’ll continue with another Wardrobe Session. If new pieces are needed, we’ll shift focus to shopping—either in-person or virtually—to source items that align with your evolving style.
—Appointment durations: up to 90 minutes*
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Bring it all together! Using new and existing pieces, we’ll create complete outfits tailored to your lifestyle, ensuring your wardrobe works cohesively and feels authentic to you.
—Appointment duration: up to 2 hrs.*
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After each session, your Virtual Wardrobe is updated. New purchases are added to your Virtual Closet, and styled outfits are uploaded to your Virtual Lookbook. You’ll have lifetime access and can easily view everything from your computer or smartphone.
Interested in tHIS BU experience? Join our waitlist.
Q the Owner
Want to grab a 1:1 with a stylist to ask your style questions? We offer these 60-minute virtual sessions with all of our stylists as well as our owner. Explore your style brand or address a specific style need in an ask-anything format. The time is completely yours to pick our brains anytime you need the extra support.
Our Stylists
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Natalie
Natalie loves collaborating with her clients season after season. She is available for new clients to book a Q the Stylist. Book a session if you feel you are a long-term client fit or just want to pick her brain!
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Allison
Allison thrives on supporting and educating the BU Style team and her clients. She is accepting referral clients on a limited basis and is available for any new clients to book Q the Stylist sessions.
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Rebecca
Our makeup artist, Rebecca, can guide you in complementing your wardrobe style discovery with your ideal makeup kits and routines. New clients can book an Assess, Buy, Apply or Q the Makeup Artist experience.
More Style Experiences
Here are additional experiences for new or returning clients to enhance their BU Style journey.
Paid Membership:
BU Style Circle
A membership-based style experience designed to help you explore, refine, and build your personal style with expert support. Enjoy live stylist sessions, Q&As, and an updated style resource hub, plus access to your Virtual Closet and the BU Style Six assessment. With guidance from BU Style experts and a welcoming community, you’ll have everything you need to curate a wardrobe that feels authentically you.
Let’s Apply:
Makeup Services
BU Beauty is a personalized makeup experience designed to complement your style. Our makeup expert, Rebecca, offers tailored guidance to refine your daily routine, special occasion looks, or beauty essentials. Whether you’re refreshing your approach or discovering new techniques, BU Beauty helps you create a makeup routine that feels authentic and aligned with your style and beauty goals.
Returning Client?
Visit Your Stylist’s Page
We love welcoming back returning clients! If you’d like to continue working with your regular stylist, visit their page to explore ongoing service options or get in touch.
Whether you need a refresh, a seasonal update, or continued support, your stylist is here to help you refine and evolve your style.
Want some clarity?
The BU Style Six Assessment
Our assessment is designed to help you identify your unique style brand based on your individual characteristics: your core values, your beliefs, your purpose, and your goals.
Because we all come from different backgrounds and experiences, we may place different meanings on different adjectives or archetypes. The BU Style Six™ creates a common language and associations that can make your fashion and style discovery more accessible and approachable to you and easily communicated to others.
“After working with Natalie for a few hours I had a wardrobe of clothes that I knew A) all fit well and B) matched each other and my style. It is worth noting I have fewer clothes now than before. But a lot more options and confidence in what I wear.”
Michael M., New York, NY
Style Personalities:
Classic, Magnetic
Client Since: 2015
Not in NYC? Introducing: Style from the Inside Out, the 10-week virtual intensive course that helps you dress starting with your unique style personality.
Discover the style that embodies the most authentic YOU—for every setting, in all that you show up to in life, no matter who is in the room.
Frequently Asked Questions
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We believe fashion should be accessible to all and style is deeply individual. We provide corporate style consulting as well as personal client shopping and styling services for men, women, and non-binary individuals in New York City and virtually.
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For our personal clients, we understand every individual is different, and that is why we take the time to get to know you.
Armed with 10+ years of knowledge and experience, our Style Strategists are able to work with you to build a wardrobe tailored to your needs by utilizing pieces you already own, strategically shopping for missing pieces, and showing you how to get maximum mileage from your closet.
We are also continually expanding our offerings to further serve our clients' needs.
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We understand how big of a decision this can be, and we don't take that lightly.
We like to be strategic and determine where you should invest in pieces with a high cost per wear and where you should save.
We want you to get maximum mileage out of your wardrobe. As trained image professionals, we use our technical knowledge and our cognitive approach to create your unique style brand.
We believe in teaching you to purchase pieces that work for you so that you can make confident decisions.
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Making wise purchases starts with a plan. We call it a Strategic Shopping List (SSL). It is a very specific list of your wardrobe needs agreed upon by you and your Style Strategist.
Your SSL guides your Style Strategist in connecting you with retailers offering brands, styles, price points, sizes, and colors that best fit YOU.
Why is a Strategic Shopping List useful?
it eliminates repeat buying
it encourages pairing new with old
it reduces unnecessary spend
Prior to the initial shop session, you will receive a link via email to review and approve your SSL.
Upon approval of your SSL, you have 60 days to schedule and complete the Shop sessions; whereas, the package and any remaining sessions will expire.
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Most call it a capsule, we believe a coredrobe makes getting dressed easy.
A coredrobe are foundational pieces that can be layered and mixed to create a variety of outfits. There are no set rules or minimum quantities.
We have a whole blog article about it here!
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With BU Style, it’s more than a one-stop shop at a store: we take the time to create a thoughtful strategic shopping list.
We customize each shopping plan according to your your needs list, budget, store inventory, season sales, body type, and style brand.
We lead you to new pieces, trends, and brands that can be mixed with your existing wardrobe to make it fresh while stying true to YOU.
Our partners offer exclusive savings and services when we shop with you:
—10.03.53
—adn paris
—Armani
—Ascot Chang
—Bergdorf Goodman
—Bloomingdale’s
—Câllas
—Coella Love
—DvF
—Grammar
—Michael Andrews
—Moda Operandi
—Nordstrom
—Nomasei
—the øther
—Reza NY
—Saint Art
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A memo is a try-on-at-home agreement between you (the buyer) and a retailer (the owner).
This shop option is coordinated by your Style Strategist and allows you to receive merchandise right to your door.
You only pay for what you keep and send the rest back within a certain timeframe.
Why is a memo convenient?
It does not charge your credit card upfront
It allows you to try on merchandise at home
It often includes free shipping and returns
A memo is not ideal if . . .
—you are in the beginning of style exploration
—you are unclear on your general sizing
—you are not planning on purchasing
A memo is available with participating retailers and with an active BU Style service.
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Following each session, your Stylist Strategist will update your BU Style Files—your one-stop online resource hub.
You can access your Virtual Lookbook via your personalized link sent via email. Need the link? Email contact@bu.style
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Read our clients' style stories and see where we’ve shared our expertise!