Strategize, Shop, Style

Clear the clutter, shop smarter, and design a style that reflects you. This experience is the perfect pathway for new clients. This package includes a closet sort, personal shopping, and outfit styling.

Starting at $2400

Natalie looking clothing in a store

Set Your Style Foundation

Our signature experience is perfect for new clients looking to set a style foundation. Working with BU Style is a long-term investment in yourself, and this package lays the groundwork for you and your style strategist to get intentional about how you can support yourself holistically through your wardrobe choices and personal style brand. Once you book, this collaborative package lasts up to 90 days.

“I once again was so impressed how you managed to find items in my closet that I thought were hopeless and bring them back to life.”

— Krista W., Director of Communication

How Strategize, Shop, Style Works

Kickoff

Before your first session, we’ll set you up with all of your BU Style resources and have you begin to share your style needs and goals. If you are new BU Style, you will be invited via email to take our BU Style Six™ assessment.

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Style Personalities logo

Strategize

While reviewing your wardrobe for the current season, your stylist will determine which items to keep, discard, or tailor. In addition to fit and color, your personal stylist will consider personality, lifestyle, and style goals when evaluating your wardrobe.

Our goal is to ensure the pieces in your wardrobe fit you and your style goals, send the message you want, and make you feel great! From this session, your Style Strategist will create your Strategic Shopping List (or SSL, as we like to call it). 

Appointment duration: up to 2 hours*

Natalie looking at clothing on a clothing rack

Shop Process:  

Using your SSL as the roadmap, your style strategist will guide you through the shop process, which includes the initial Foundation Shop and a virtual Refine Shop, if needed.

The Foundation Shop session may be arranged as . . . 

  • a department store shop, 

  • stops at various specialty stores or boutiques in one area, or 

  • online finds. 

You and your style strategist will agree on the plan together based on your style brand, specific needs, and budget.

  • During this first shop, a bulk of your season’s wardrobe needs will be purchased. Your style strategist will pre-shop retailers for you based on personality, silhouette goals, budget, and lifestyle, selecting pieces that work coherently with your existing wardrobe and enhance your style brand.

    All you have to do is try on expertly pre-selected pieces that meet your specific needs!

    —Appointment duration: up to 2.5 hours*

  • After your first session’s progress, there may be a few remaining gaps from your Strategic Shopping List. For these, your style strategist will source up to 10 refreshed online recommendations within the original Strategic Shopping List categories.

    The Virtual Refine Shop will troubleshoot sizing, fit, style and/or inventory challenges from your Foundation Shop. The recommendations will be pinned to your Virtual Finds, where you are responsible for purchasing and returning all online orders to have ready for your Style session.

    —Appointment duration: up to 30 minutes*

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Style

Paring new with old, your style strategist will create a variety of head-to-toe looks just for you!

Appointment duration: up to 2 hours*

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Woman smiling with a sparkling necklace
Hands sorting clothing on top of a bed

Strategize, Shop, Style Available Stylists

Strategy, Shop, and Style experience is currently on a waitlist - sign up to get notified when it’s open again!

Your Strategize, Shop, Style Deliverables

Following each session, your stylist strategist will update your Virtual Wardrobe. Your deliverables will contain the following:

  • Wardrobe purchases will be added to your Virtual Closet. 

  • Styled looks will be uploaded to your Virtual Lookbook. 

You will be able to access your Virtual Wardrobe directly from your computer or smartphone homescreen. Lifetime access is included


*The noted hours are specifically the client’s time investment. Also included in the package price is your style strategist’s prep and follow-up time, including research, pre-shopping, coordination with retailers, Virtual Wardrobe updates, and more.

Note: Out-of-Town Travel Fee of $150/round trip applies to clients outside of NYC MTA or PATH

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How it Works:

  • Pay Online

    Buy only when you are ready. All virtual and in-person services are valid for 90 days from the date of purchase. See our refund policy.

  • Schedule

    Following check out, your emailed receipt will contain a scheduling link and a unique “certificate code” to keep track of your package appointments.

  • Prepare

    Any specific preparation instructions for each appointment will be emailed to you.

Frequently Asked Questions

  • We serve all clients within walking distance of the New York MTA subway system or PATH trains. Select stylists serve clients in the Tri-state area. For those clients, there is an additional fee of $150 per roundtrip.

  • We believe fashion should be accessible to all and style is deeply individual. We provide corporate style consulting as well as personal client shopping and styling services for men, women, and non-binary individuals in New York City and virtually.

  • For our personal clients, we understand every individual is different, and that is why we take the time to get to know you.

    Armed with nearly 15 years of knowledge and experience, our style strategists are able to work with you to build a wardrobe tailored to your needs by utilizing pieces you already own, strategically shopping for missing pieces, and showing you how to get maximum mileage from your closet.

    We are also continually expanding our offerings to further serve our clients' needs.

  • We understand how big of a decision this can be, and we don't take that lightly.

    We like to be strategic and determine where you should invest in pieces with a high cost per wear and where you should save.

    We want you to get maximum mileage out of your wardrobe. As trained image professionals, we use our technical knowledge and our cognitive approach to create your unique style brand.

    We believe in teaching you to purchase pieces that work for you so that you can make confident decisions.

  • Making wise purchases starts with a plan. We call it a Strategic Shopping List (SSL). It is a very specific list of your wardrobe needs agreed upon by you and your Style Strategist.

    Your SSL guides your Style Strategist in connecting you with retailers offering brands, styles, price points, sizes, and colors that best fit YOU.

    Why is a Strategic Shopping List useful?

    1. it eliminates repeat buying

    2. it encourages pairing new with old

    3. it reduces unnecessary spend

    Prior to any shop sessions, you will receive a link via email to review and approve your SSL.

  • Most call it a capsule, we believe a coredrobe makes getting dressed easy.

    A coredrobe are foundational pieces that can be layered and mixed to create a variety of outfits. There are no set rules or minimum quantities.

    We have a whole blog article about it here!

  • With BU Style, it’s more than a one-stop shop at a store: we take the time to create a thoughtful strategic shopping list.

    We customize each shopping plan according to your your needs list, budget, store inventory, season sales, body type, and style brand.

    We lead you to new pieces, trends, and brands that can be mixed with your existing wardrobe to make it fresh while stying true to YOU.

    Our partners offer exclusive savings and services when we shop with you:

    —10.03.53

    —adn paris

    Another Tomorrow

    Argent

    —Armani

    —Ascot Chang

    —Bergdorf Goodman

    Beyond Bespoke

    —Bloomingdale’s

    —Câllas

    —Coella Love

    —DvF

    —Grammar

    L’Agence

    —Michael Andrews

    —Moda Operandi

    —Nordstrom

    —Nomasei

    —the øther

    —Reza NY

    Rothmans

    —Saint Art

    Serapian

    True Fashionistas

    Vince

  • A memo is a try-on-at-home agreement between you (the buyer) and a retailer (the owner).

    This shop option is coordinated by your Style Strategist and allows you to receive merchandise right to your door.

    You only pay for what you keep and send the rest back within a certain timeframe.

    Why is a memo convenient?

    1. It does not charge your credit card upfront

    2. It allows you to try on merchandise at home

    3. It often includes free shipping and returns

    A memo is not ideal if . . .

    —you are in the beginning of style exploration

    —you are unclear on your general sizing

    —you are not planning on purchasing

    A memo is available with participating retailers and with an active BU Style service.

  • Following each session, your Stylist Strategist will update your Virtual Wardrobe.

    Have you created an icon shortcut to your Virtual Wardrobe? ⁠

    >>Learn how to quickly access your looks from your personal device