The BU Way brand stamp
Natalie smiling at the camera in a blue sweater and jeans

Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

Our Style Categories

  • Podcast

    Read and listen to Wear Who You Are, and get resources for each episode!

    Episodes →

  • Client Stories

    Hear from our BU Style Clients through their stories.

    Read Stories →

  • Lightbulb Icon

    Insights + Education

    Expert intel so you can be you at any stage in life.

    Learn from BU →

  • Blazer Icon

    Collaborations

    Who we champion and where we’ve shown our expertise.

    Collabs →

Search Style Topics

COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x GRAMMAR

At its most basic, GRAMMAR is about creating the most essential pieces in your wardrobe. The white shirt is the epitome of the GRAMMAR concept. It is versatile, smart, iconic, powerful and feminine, and it looks good on everyone. GRAMMAR is committed to inclusivity and sustainability and we love them for it.

Read More
COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x Nomasei

Nomasei: Sophisticated and Playful Shoes for the Modern Woman

Created by Paule Tenaillon and Marine Braquet, the Paris-based ethical and sustainable shoe brand is also a celeb favorite. It’s been seen on the streets, worn by Nicole Kidman, Blake Lively, Sandra Bullock, the Hadids, Kristen Stewart, and Katie Holmes. The brand’s designers spent over 20 years designing shoes for brands like Dior, Givenchy, Chanel and Chloé, but decided to branch out on their own for a direct-to-consumer shoe they could pour their whole selves into. All with a slower-fashion model.

And that’s how Nomasei was born!

Nomasei is their foray into sustainable luxury fashion, made with thoughtful and sustainable materials, and assembled in an eco-factory placed in Tuscany. Paule and Marine believe in creating better working conditions for factory workers, and emphasize a clean production line. Their factory even uses less electricity and energy, with solar electricity providing 40% of their own energy consumption.

Read More
COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x Argent

Women’s workwear has long needed an update to match our evolving lifestyles and the desire to show up authentically and comfortably in all settings. Enter Argent, a company that has created clothing that suits the modern, ambitious woman’s lifestyle and style brand.

Read More