Person sitting on the sofa looking at their phone

Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

Natalie smiling at the camera in a blue sweater and jeans
The BU Way brand stamp

BU Style believes fashion should be accessible to all and style is deeply individual.

We make it a point to take thoughtful, practical, and responsible actions in all that we do: sharing style insights, connecting our community, offering exclusive savings, and answering your frequently asked questions.

PODCAST

Read and listen to Wear Who You Are, and get resources for each episode!

collaborations

Who we champion and where we’ve shown our expertise

Insights & Education

Expert intel so you can be you at any stage in life

Search Style Topics

COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x Argent

Women’s workwear has long needed an update to match our evolving lifestyles and the desire to show up authentically and comfortably in all settings. Enter Argent, a company that has created clothing that suits the modern, ambitious woman’s lifestyle and style brand.

Read More
COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x Vince Madison Avenue

Vince, a Los Angeles brand, known for its luxe-spin on understated wardrobe staples, has been offering women’s and men’s ready-to-wear, footwear, and accessories since 2002.

Read More
COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x Another Tomorrow

Another Tomorrow, a New York brand, known for its end-to-end sustainable luxury collection, has been producing refined ready-to-wear womenswear since 2020. ⁠

Read More