Person sitting on the sofa looking at their phone

Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

Natalie smiling at the camera in a blue sweater and jeans
The BU Way brand stamp

BU Style believes fashion should be accessible to all and style is deeply individual.

We make it a point to take thoughtful, practical, and responsible actions in all that we do: sharing style insights, connecting our community, offering exclusive savings, and answering your frequently asked questions.

PODCAST

Read and listen to Wear Who You Are, and get resources for each episode!

collaborations

Who we champion and where we’ve shown our expertise

Insights & Education

Expert intel so you can be you at any stage in life

Search Style Topics

PODCAST Natalie Tincher PODCAST Natalie Tincher

Enclothed Cognition Is Your Sales Secret Weapon w/ Gina Trimarco

Gina Trimarco is an expert communicator, here to talk with Natalie Tincher of the Wear Who You Are podcast all about Improvised Intelligence™ (improv-based emotional intelligence), how to show up authentically as yourself, and why enclothed cognition is your secret weapon. In a sales context. If you're not familiar with the term, it refers to the systematic influence that clothes have on the wearer's psychology. And Gina just gets it! And how could she not? She's dedicated her life to helping people improve their communication skills, so it only makes sense that she's got pockets-full of ideas when it comes to how to dress for work. An Industry Adjacent guest of the podcast, Gina comes to us as the founder of Carolina Improv, an improv comedy theater and school, a best selling author, an organizational health advisor and Certified Working Genius™ Facilitator. Natalie and Gina also talk a little about improv and how humor can bond you in the workplace, how coffee machines can change your life, and finding your signature look (hint: Gina's is lipstick!). Don't miss this fun and fabulous episode of Wear Who You Are, and learn how to hone your sales secret weapon.

Read More
PODCAST Natalie Tincher PODCAST Natalie Tincher

Kindness, Slow Fashion, and American Made w/ Doug Phillips of Conscious Clothing

The Wear Who You Are team is back with an Industry Insider episode, featuring Doug Phillips of Conscious Clothing. Host Natalie Tincher is tapping into her Midwest upbringing for this conversation with the co-founder and owner of this sustainably and ethically made company, based out of Michigan. Conscious Clothing is notable for its commitment to using eco-friendly materials and low-impact dyes, as well as being completely American designed, sourced, and made. As if all of that wasn't enough, Conscious Clothing also has a profoundly moving story.

Read More
PODCAST Natalie Tincher PODCAST Natalie Tincher

How do I find affordable, ethical clothing? Plus, settling the denim-rise debate.

The Wear Who You Are team is thrilled to be back with a Town-Hall style episode in which Natalie answers your important style questions. First up: are you on the hunt for stylish yet ethical clothing options that won't break the bank? Look no further! In this informative Nat Chat episode, Natalie delves into the world of ethical fashion and explores practical tips for buying ethical clothes within budget.

Read More
INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Creating Gender-Inclusive Style Assessments

BU Style on Pride. In honor of Pride month, we wanted to offer a couple of resources who might want to shop with this value in mind. But that might look like a couple of different things: Gender neutral clothing (that is actually fun and full of Personality, not boring and overly “neutral”). Queer-owned businesses (shop your values!). Companies that focus on body and gender diversity in their advertising campaigns (because inclusivity is also about representation)

Read More