Person sitting on the sofa looking at their phone

Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

Natalie smiling at the camera in a blue sweater and jeans
The BU Way brand stamp

BU Style believes fashion should be accessible to all and style is deeply individual.

We make it a point to take thoughtful, practical, and responsible actions in all that we do: sharing style insights, connecting our community, offering exclusive savings, and answering your frequently asked questions.

PODCAST

Read and listen to Wear Who You Are, and get resources for each episode!

collaborations

Who we champion and where we’ve shown our expertise

Insights & Education

Expert intel so you can be you at any stage in life

Search Style Topics

PODCAST Natalie Tincher PODCAST Natalie Tincher

"Organization is Freedom" w/Camilla Frederico of The Personal Helpers

In a world that often feels chaotic, finding order can be a transformative experience. This episode of the Wear Who You Are podcast is here to help you get your new year off to a good start, with an Industry Adjacent episode with Camilla Frederico of The Personal Helpers. Our guest is a passionate advocate for decluttering and creating spaces that foster well-being and clarity, and she's also just incredibly warm and funny. Camilla, a seasoned organizer, emphasizes that organization is not just about tidiness; it’s an essential tool for improving focus, reducing stress, and enhancing productivity.

Read More
PODCAST Natalie Tincher PODCAST Natalie Tincher

From Couch to Conference: Redefining Remote Style

In this solo Nat Chat episode of Wear Who You Are, host Natalie Tincher welcomes listeners to 2025. With many Americans still working remotely, Natalie is all about helping us keep it comfy yet professional. The episode also includes an opening section all about the distinction between "hard" and "soft" pants—what are they and when do you wear them. This episode centers on the concept of how what you wear can actually influence your mood and productivity. So, say goodbye to those pajamas! Changing into something a bit nicer can help you transition into work mode.

Read More
PODCAST Natalie Tincher PODCAST Natalie Tincher

Dressing the Soul: Identity, Spirituality, and Style w/ Associate Professor Fiona Dieffenbacher

In the final episode of the "Wear Who You Are" podcast for 2025, host Fiona Dieffenbacher, an Associate Professor of Fashion at Parsons School of Design, discusses her research that intersects dress, embodiment, and spirituality. Fiona, a former fashion designer and published author, shares insights from her key projects, including "Dress and Emotion" and "The Outlier Initiative," which explore the emotional significance of clothing and inclusivity in the fashion industry. She emphasizes how clothing choices are influenced by personal identity and cultural environments, illustrating that fashion is a profound expression of the self.

Read More
PODCAST Natalie Tincher PODCAST Natalie Tincher

A CEO's Journey: How Becky Blank Leads and Dresses with Purpose

In this episode of Wear Who You Are, host Natalie Tincher talks to Becky Blank, a CEO and tech leader at Ample, a Cincinnati-based digital marketing agency. Known for her commitment to inclusivity in the tech industry, Becky shares her personal and professional experiences that have shaped her advocacy for women and people of color. Her story isn't without challenges; Becky opens up about difficult times marked by pain and alienation, which ignited her passion for fostering a more equitable environment in her industry.

Read More
PODCAST Natalie Tincher PODCAST Natalie Tincher

Sleigh the Sales: Your Holiday Shopping Survival Guide

Get ready to jingle all the way with Nat on this episode of the "Wear Who You Are" podcast! Nat dives into the holiday shopping season, equipping listeners with practical strategies to navigate the crowded market with style and confidence. She highlights vital sales dates, including Black Friday and Cyber Monday, while cautioning against the traps of inflated pricing often seen during these events. Of course, Natalie emphasizes the importance of creating a Strategic Shopping List to avoid impulse buys, suggesting tools like browser extensions to track item prices historically. This episode also shows a Strategic Shopping List in action, demonstrating how a stylist identifies specific items they're looking for during the holiday shopping sales. In the final notes of this solo episode, Natalie also delves a bit into the BU Style values and ethical implications of holiday consumerism, advocating for mindful purchasing that takes environmental and social factors into account. We encourage listeners to support small businesses and engage in community-building initiatives like Small Business Saturday and Giving Tuesday, and ask you to join us in being thoughtful consumers this holiday season.

Read More
PODCAST Natalie Tincher PODCAST Natalie Tincher

Unleash Your Style Superheroes— Finding and Flaunting Your Wardrobe Faves

In this solo episode of "Wear Who You Are," host Natalie Tincher takes listeners on a Nat Chat that blends community interaction with expert advice, all centered around the art of finding and celebrating wardrobe "hero pieces." Inspired by questions submitted via Instagram (proving that many fashion dilemmas are COMPLETELY universal), Natalie invites everyone to join her in crafting a closet that makes them feel fabulous and confident. As always, you'll learn how to apply the BU Style methodology to help distinguish between long-lasting fashion trends and those pesky microtrends that seem to pop up overnight only to fade just as quickly (remember Mob Wife?!), likening them to moments from pop culture that came and went without leaving a lasting impression. You'll learn how hero pieces are the ones that make you feel like the best version of yourself—those pieces that transform your mood and feel like a superpower. Natalie shares concrete anecdotes and examples, and even weaves in testimonials from real clients who have applied this methodology in their own lives. If you're interested in learning more about the BU Style methodology, consider a Q the Stylist one-on-one session with Natalie, or submit your questions via Instagram to be answered via the podcast!

Read More