Assess, Buy, Apply
Establish your daily beauty routine and build your personalized makeup kit from top to bottom. You’ll discover the unique mix of tools, products, and application methods that will support your makeup needs and lifestyle—all with the one-on-one guidance of a professional makeup artist.
Investment: $1500
A Personalized Makeup Foundation
Each time you put on makeup, you have the chance to express a part of your inner identity. Whether you prefer bold looks, subtle looks, one consistent routine, or a variety of beauty options based on your day’s events or mood, everyone has different goals and skill levels when it comes to using makeup.
Our signature Assess, Buy, Apply package creates the foundation to start taking charge of your makeup kit and routine in person with the guidance of a makeup expert. While the process is the same for all, the selections, advice, and outcomes are specific to your goals and makeup comfort level. Rebecca will meet you where you are and help create realistic and achievable practices you can master on your own and build on as you become more empowered by your beauty choices.
“I had about 10 minutes to apply makeup after a wonderful start to the day on the slopes. But taking that time to be intentional about my beauty (today—and everyday since our shop) doesn't just give me physical beauty, it helps me tap into my inner radiance.”
— Sharon L., EXECUTIVE COACH
How Assess, Buy, Apply Works
Kickoff
Before your session, you will be given prework to complete to begin to identify your makeup needs. Via email, we will identify your session priorities and how to prepare. If you haven’t taken the BU Style Six™ assessment or have gone through a major life transition since last taking it, this will be given to you to complete.
Assess
During this call, your makeup artist will . . .
Review your current makeup routine and products, recommending which products you should keep or discard
Assess your skin, your makeup goals, and your beauty needs, including foundational tools like brushes, product considerations, and a routine that fits your lifestyle
Discuss your budget and an ideal Strategic Shopping List (or SSL, as we like to call it); the average investment is approximately $1,000 to $1,500
Recommend specific makeup tools to purchase online in advance of your in-person shopping appointment
—Appointment duration: up to 1 hour*
Buy
Before you meet, your makeup artist will have a pre-planned strategy of products, brands, colors, and tools that will work for you based on your shopping needs and call feedback. Upon meeting, they will guide you through the shopping and application demonstration process. This includes:
In-person shopping at Bloomingdale’s in SoHo, NYC
Shopping for your specific everyday makeup needs, including the makeup, brushes and other tools, primers, setting sprays, and makeup remover
Recommendations will vary based on your needs and comfort level with makeup, and will be limited to up to 15 makeup products and 10 makeup tools in total
On-site demonstration at Bloomingdale’s on how to use your tools and apply the products. You will be able to practice eye-makeup application on yourself!
—Appointment duration: up to 3 hours*
Disclaimer: BU Beauty is not a replacement for an esthetician and/or dermatologist. Always consult with your skin care provider regarding concerns. This process DOES NOT include skincare products or routines outside of those listed above.
Apply
Following your shopping experience, you will receive an email recap that includes with a link to schedule an optional follow-up. This includes a . . .
Video Call to answer questions or receive a demonstration of an application technique with which you need additional guidance. This call must be booked within 30 days of your email recap
—Appointment duration: up to 1 hour*
Your Makeup Artist: Rebecca
Director of BU Beauty & Makeup Artist
Rebecca loves makeup and meeting new people. She is enthusiastic about helping others feel confident and empowered to take charge of their beauty routine. As a makeup artist and hairstylist for over 13 years, Rebecca has enjoyed working in many different facets of the beauty industry. Her work has been featured in Vogue, Harper's Bazaar, Out, and Glamour. Rebecca is listed as a top wedding makeup artist in New York on Carats & Cake.
Investment: $1500
Your Assess, Buy, Apply Deliverables
Your makeup artist will update your Virtual Closet so you can apply what you learned on your own! Your deliverables will include the following:
Virtual Finds: shoppable links to purchase products within your seasonal Strategic Shopping List that were not available
Virtual Closet: new beauty purchases will be added to your Virtual Closet along with notes on how to re-create your looks and how to use your new beauty tools
Lifetime access to your BU Style Files is included with this package purchase.
*The noted hours are specifically the client’s time investment. Also included in the package price is your makeup artist’s prep and follow-up time, including research, pre-shopping, coordination with retailers, Virtual Closet updates, and more.
How it Works:
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Pay Online
Book with Rebecca and pay online. This service is valid 90 days from date of purchase. Book an appointment with your stylist. Please review our refund policy here.
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Schedule
Following check out, your emailed receipt will contain a scheduling link and a unique “certificate code” to keep track of your package appointments.
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Prepare
Any specific preparation instructions for each appointment will be in your appointment confirmation emails.
Frequently Asked Questions
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Set up your computer near a window. Be sure you are facing the light. You do not want to be backlit as that makes it difficult to see your face. Have your makeup, tools, and makeup remover readily available. If your appointment is for a makeup tutorial, be ready with a clean moisturized face.
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For our Assess, Buy, Apply, signature service, the in-person shopping appointment will take place at Bloomingdales in SoHo, NYC. For a Seasonal Shop appointment (existing clients only), in-person shopping will take place at 1 store in SoHo, NYC including Bloomingdale’s, MAC Cosmetics, or Sephora. Based on your needs, your makeup artist will decide which stores are best for your session. At this time we are not able to accommodate special requests for alternate store options.
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Our makeup artist will make sure that at least 50% of the products recommended to you are cruelty-free. Upon special request, our makeup artist is available to make product recommendations from only cruelty-free brands.