DALYA NYC: The Bespoke Fashion Solution Women’s Clothing Has Needed
For years, the world of custom clothing has primarily catered to men. Walk through any major city, and you’ll find countless bespoke menswear shops—tailored suiting, custom shirts, made-to-measure blazers—all promising the perfect fit and personal style. But what about women? Where is the equivalent space where professional, ambitious women can invest in themselves with custom clothing designed for their bodies, their needs, and their lifestyle?
Photo credit: DALYA
Working with hundreds of female clients, we know firsthand at BU Style that women deserve better options. We’ve stood in countless fitting rooms, facing the same scenario: trying on the handful of trousers a store carries, only to find that maybe—maybe—one pair sort of fits. And if it does, it’s usually only available in a basic neutral. Meanwhile, our menswear clients have long had access to custom and bespoke options. So why is it so hard to find the same for women? Our founder, Natalie, has often shared her frustration over this gap in the market. Time and again, she and her clients would leave stores disappointed—blazers pulling at the shoulders, trousers that gape or pull in all the wrong places, and a serious lack of color or fabric variety. Off-the-rack isn’t always cutting it.
That’s why discovering DALYA NYC felt like a revelation.
Finally, a Custom Clothing Experience for Women
DALYA NYC was founded to solve a problem most people didn’t even realize existed—until they experienced the difference. As the brand boldly states, “For too long, custom clothing has been reserved for men. With DALYA, you create custom pieces that you’ll actually want to wear, the way you want to wear them.”
For Natalie, that mission hit home.
“I take my clients to DALYA because, honestly, it’s the first time I’ve found a place that understands women’s bodies and the power of bespoke dressing,” Natalie explains. “There are thousands of options for men’s suiting—many at wildly different price points—but women have been left out of that conversation. DALYA is changing that.”
Founded by Farida Raafat, an Egyptian woman with a deep background in the fashion industry, DALYA is built on personal experience. After years of creating clothing for men and working with brands like Tom Ford and Rag & Bone, Farida grew increasingly frustrated watching men have access to endless custom options while women were left adjusting off-the-rack pieces.
“She was a professional woman herself and decided it was time to finally give women the clothes they want, the way they want them,” the brand’s story shares. DALYA is not just another clothing line—it’s a movement dedicated to empowering women through fashion that fits.
DALYA Founder, Farida Raafat. Photo credit: Elgin Fulton - VITV Media
Clothing that is Bespoke, Sustainable, and Designed to Last—We Call that Personal Stylist Approved!
Another of our favorite aspects of DALYA is its commitment to sustainability without sacrificing luxury or craftsmanship. Each piece is made-to-order or fully made-to-measure, meaning nothing is overproduced. “Whatever you order is what we make. So, not only is your piece one of a kind, it’s kind to the world.”
This thoughtful approach is refreshing in an industry notorious for waste. Instead of mass-producing items that sit in warehouses or end up in landfills, DALYA crafts each garment specifically for the woman who orders it.
They source the highest quality Italian fabrics, ensure durable construction, and handpick vendors based on their commitment to ethical production and clean, safe working environments. DALYA isn’t interested in fast fashion; they’re building heirloom pieces designed to last—and possibly even be passed down.
“I love that when my clients invest in DALYA, they’re not just buying another blazer or pair of trousers,” Natalie says. “They’re building a wardrobe that reflects who they are today and who they want to be tomorrow.”
The Price Point: Finally, Luxury Style That’s Accessible
Perhaps the most surprising part? DALYA offers these bespoke and made-to-order services at a price point that is refreshingly reasonable, especially compared to mid-designer or luxury designer pieces that still don’t fit right off the rack. As of 2025, bespoke pricing was as follows:
Trousers: $345
Blazers: $600
Full suits: $895
For professional women ready to invest in themselves, DALYA bridges that elusive gap—luxury quality, personal tailoring, and an investment that feels smart, not excessive.
“So many of my clients have hit that point in their careers where they know they can’t keep wasting money on ill-fitting blazers or off-the-rack pieces that ‘kind of work,’” Natalie explains. “DALYA gives them a space to get exactly what they need, at a price that makes sense for someone building a thoughtful, long-term wardrobe.”
A Womenswear Brand That Gives Back
Beyond beautiful clothing, DALYA has heart. With every purchase, the brand donates 5% to Dress for Success®, helping women worldwide achieve economic independence through professional attire, support networks, and development tools.
DALYA believes, “Something magical happens when we support one another.” Their partnership with Dress for Success is a natural extension of that belief—empowering women, not just the ones buying their clothes, but women everywhere.
For Natalie, this mission is yet another reason she trusts DALYA with her clients: “I love knowing that when we invest in a DALYA piece, we’re also investing in another woman’s future. That matters.”
A Custom Experience: More Than Just Clothes
Working with DALYA is about more than measurements—it’s about crafting a wardrobe that truly aligns with who you are and how you want to show up in the world. Their collections range from workwear staples to eveningwear and bridal options, all customizable and made to measure.
Whether it’s a perfectly tailored blazer, trousers that fit like a glove, or a show-stopping evening gown, DALYA approaches every piece with precision and care. And for women used to squeezing into clothes designed for someone else’s body type, that experience is transformative.
For Natalie’s clients, visiting DALYA is often the moment they realize just how much they’ve been settling—and how powerful it feels to stop.
DALYA Is More Than a Brand—It’s a Movement
At its core, DALYA is a celebration of women who challenge the status quo—women who lead, create, build, and inspire. It’s a love letter to every woman who has juggled roles, broken barriers, and pushed forward, often in clothes never truly designed for her.
The brand’s name itself honors that spirit. Named after Farida’s mother—a PhD, business owner, daughter, wife, and mother—DALYA is for all the “strong, determined, inspirational, badass women out there.”
For Natalie and her clients, working with DALYA is about more than clothes. It’s about stepping into your power, dressing in a way that reflects your ambition, and finally being seen—in clothes that fit.
Let Our Personal Stylists Help You Invest Wisely
For us at BU Style, working with DALYA is about more than clothes. It’s about stepping into your power, dressing in a way that reflects your ambition, and finally being seen—in clothes that fit.If you’ve ever struggled to find workwear that feels as powerful as you are, it might be time to invest in custom clothing designed for women, by women. DALYA is proof that we no longer have to squeeze ourselves into someone else’s idea of success. We get to define it, design it, and wear it—beautifully.
Learn more about DALYA NYC and explore their bespoke services offered virtually and in NYC at www.dalyanyc.com
As always, we’ve chosen to pass along any commission opportunities from DALYA directly to you in the form of an exclusive discount. It’s just one more way we prioritize our clients and community.
✨ Join BU Style Circle to access this special DALYA discount—along with all of our exclusive partner perks.
✨ Book a 1:1 service with BU Style for personalized guidance in selecting your perfect DALYA bespoke pieces—timeless investments you’ll love for years to come.
DALYA and BU Style are excited to help you invest in yourself—because you deserve clothing that fits you beautifully.
STYLE STATS
Price range: $$-$$$
Style personalities: All—you get to choose!
Target market: Women
Known for: Custom clothing for women
Location: New York, NY & Virtual
Website: https://www.dalyanyc.com/