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Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

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BU Style believes fashion should be accessible to all and style is deeply individual.

We make it a point to take thoughtful, practical, and responsible actions in all that we do: sharing style insights, connecting our community, offering exclusive savings, and answering your frequently asked questions.

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COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x GRAMMAR

At its most basic, GRAMMAR is about creating the most essential pieces in your wardrobe. The white shirt is the epitome of the GRAMMAR concept. It is versatile, smart, iconic, powerful and feminine, and it looks good on everyone. GRAMMAR is committed to inclusivity and sustainability and we love them for it.

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PODCAST Natalie Tincher PODCAST Natalie Tincher

Dressing the Soul: Identity, Spirituality, and Style w/ Associate Professor Fiona Dieffenbacher

In the final episode of the "Wear Who You Are" podcast for 2025, host Fiona Dieffenbacher, an Associate Professor of Fashion at Parsons School of Design, discusses her research that intersects dress, embodiment, and spirituality. Fiona, a former fashion designer and published author, shares insights from her key projects, including "Dress and Emotion" and "The Outlier Initiative," which explore the emotional significance of clothing and inclusivity in the fashion industry. She emphasizes how clothing choices are influenced by personal identity and cultural environments, illustrating that fashion is a profound expression of the self.

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PODCAST Natalie Tincher PODCAST Natalie Tincher

A CEO's Journey: How Becky Blank Leads and Dresses with Purpose

In this episode of Wear Who You Are, host Natalie Tincher talks to Becky Blank, a CEO and tech leader at Ample, a Cincinnati-based digital marketing agency. Known for her commitment to inclusivity in the tech industry, Becky shares her personal and professional experiences that have shaped her advocacy for women and people of color. Her story isn't without challenges; Becky opens up about difficult times marked by pain and alienation, which ignited her passion for fostering a more equitable environment in her industry.

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COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x Nomasei

Nomasei: Sophisticated and Playful Shoes for the Modern Woman

Created by Paule Tenaillon and Marine Braquet, the Paris-based ethical and sustainable shoe brand is also a celeb favorite. It’s been seen on the streets, worn by Nicole Kidman, Blake Lively, Sandra Bullock, the Hadids, Kristen Stewart, and Katie Holmes. The brand’s designers spent over 20 years designing shoes for brands like Dior, Givenchy, Chanel and Chloé, but decided to branch out on their own for a direct-to-consumer shoe they could pour their whole selves into. All with a slower-fashion model.

And that’s how Nomasei was born!

Nomasei is their foray into sustainable luxury fashion, made with thoughtful and sustainable materials, and assembled in an eco-factory placed in Tuscany. Paule and Marine believe in creating better working conditions for factory workers, and emphasize a clean production line. Their factory even uses less electricity and energy, with solar electricity providing 40% of their own energy consumption.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Score Big Savings: Your Ultimate 2024 Holiday Style + Fashion Buyer’s Guide

The holidays herald a season of cheerful gatherings, festive spirit, and, to the delight of many, shopping extravaganzas. But beneath the allure of promotional emails and the excitement of sales lies a responsibility we all share: being conscious consumers. At the heart of this holiday shopping bonanza is a vital conversation about mindful purchases, hidden costs, and intentional gift-giving. Today, we dive deep into a guide that not only helps you navigate the often overwhelming shopping landscape but does so with authenticity, intention, and style.

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PODCAST Natalie Tincher PODCAST Natalie Tincher

Sleigh the Sales: Your Holiday Shopping Survival Guide

Get ready to jingle all the way with Nat on this episode of the "Wear Who You Are" podcast! Nat dives into the holiday shopping season, equipping listeners with practical strategies to navigate the crowded market with style and confidence. She highlights vital sales dates, including Black Friday and Cyber Monday, while cautioning against the traps of inflated pricing often seen during these events. Of course, Natalie emphasizes the importance of creating a Strategic Shopping List to avoid impulse buys, suggesting tools like browser extensions to track item prices historically. This episode also shows a Strategic Shopping List in action, demonstrating how a stylist identifies specific items they're looking for during the holiday shopping sales. In the final notes of this solo episode, Natalie also delves a bit into the BU Style values and ethical implications of holiday consumerism, advocating for mindful purchasing that takes environmental and social factors into account. We encourage listeners to support small businesses and engage in community-building initiatives like Small Business Saturday and Giving Tuesday, and ask you to join us in being thoughtful consumers this holiday season.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

How Michelle Obama Grew Into Her Power Through Clothing & Style

The article reflects on Michelle Obama's fashion evolution, culminating in her striking appearance at the 2024 Democratic National Convention (DNC), where she wore a tailored navy suit by Monse. This evolution has seen her transform from a supportive spouse in Chicago to a commanding figure on a national stage. In her memoir "Becoming," Obama discusses the challenges she faced as a Black woman balancing sophistication and relatability in her wardrobe. Early notable choices included wearing a vintage Norman Norell gown to a 2010 event and a dress by Black designer Laura Smalls in 2012, emphasizing her support for smaller brands. Post-presidency, her style shifted to stronger, structured outfits with playful elements, reflecting a newfound independence. The article highlights her journey of self-expression through fashion, showcasing her vibrant looks and natural hairstyles that signify her empowerment, ultimately capturing the audience’s attention at the 2024 DNC.

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