Person sitting on the sofa looking at their phone

Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

Natalie smiling at the camera in a blue sweater and jeans
The BU Way brand stamp

BU Style believes fashion should be accessible to all and style is deeply individual.

We make it a point to take thoughtful, practical, and responsible actions in all that we do: sharing style insights, connecting our community, offering exclusive savings, and answering your frequently asked questions.

PODCAST

Read and listen to Wear Who You Are, and get resources for each episode!

collaborations

Who we champion and where we’ve shown our expertise

Insights & Education

Expert intel so you can be you at any stage in life

Search Style Topics

PODCAST Natalie Tincher PODCAST Natalie Tincher

How do I find affordable, ethical clothing? Plus, settling the denim-rise debate.

The Wear Who You Are team is thrilled to be back with a Town-Hall style episode in which Natalie answers your important style questions. First up: are you on the hunt for stylish yet ethical clothing options that won't break the bank? Look no further! In this informative Nat Chat episode, Natalie delves into the world of ethical fashion and explores practical tips for buying ethical clothes within budget.

Read More