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Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

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BU Style believes fashion should be accessible to all and style is deeply individual.

We make it a point to take thoughtful, practical, and responsible actions in all that we do: sharing style insights, connecting our community, offering exclusive savings, and answering your frequently asked questions.

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Episodes from the Wear Who You Are Podcast

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INSIGHTS, PODCAST Natalie Tincher INSIGHTS, PODCAST Natalie Tincher

How do I find affordable, ethical clothing? Plus, settling the denim-rise debate.

The Wear Who You Are team is thrilled to be back with a Town-Hall style episode in which Natalie answers your important style questions. First up: are you on the hunt for stylish yet ethical clothing options that won't break the bank? Look no further! In this informative Nat Chat episode, Natalie delves into the world of ethical fashion and explores practical tips for buying ethical clothes within budget.

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INSIGHTS, PODCAST Natalie Tincher INSIGHTS, PODCAST Natalie Tincher

Shoe Care & Repair for Long-Lasting Wear

Style School—Shoe Care & Repair for Long-Lasting Wear. Shoes are often one of our biggest wardrobe investments. They also do the most work for us—literally supporting our bodies throughout the day. So let's show them love by treating them with care to give you a long, prosperous, healthy relationship with them. In today’s “Style School” episode, I discuss the various practical ways you can care for your shoes from the day you buy them and for years after. This short episode is chock full of resources and stylist tips!

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INSIGHTS, PODCAST Natalie Tincher INSIGHTS, PODCAST Natalie Tincher

From Mothers to Children: Style Wisdom Passed Down through Generations

Who was the first person you learned about style from? It was likely your mother, grandmother, or another mother figure in your life. In today’s special Nat Chat episode, we talk about what we learned and carry with us about fashion and style from the mother figures in our lives, including my amazing mom, Jan. It may surprise you that she wasn’t into fashion, but she still taught me important lessons on personal style that remain core to my practice today. 

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Finding Your “Sole”mate

Do you find yourself putting together a great outfit and don’t have the right shoe? Did you ditch your heels post-Pandemic but don’t have an appropriate replacement? Today’s Nat Chat episode is the first of multiple episodes dedicated to footwear. In it, I walk you through my process of identifying your shoe needs and how to thoughtfully fill in your gaps to find your perfect pair—your ‘sole’mates.

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