Person sitting on the sofa looking at their phone

Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

Natalie smiling at the camera in a blue sweater and jeans
The BU Way brand stamp

BU Style believes fashion should be accessible to all and style is deeply individual.

We make it a point to take thoughtful, practical, and responsible actions in all that we do: sharing style insights, connecting our community, offering exclusive savings, and answering your frequently asked questions.

PODCAST

Read and listen to Wear Who You Are, and get resources for each episode!

collaborations

Who we champion and where we’ve shown our expertise

Insights & Education

Expert intel so you can be you at any stage in life

Search Style Topics

PODCAST Natalie Tincher PODCAST Natalie Tincher

Capturing Street Style w/ Photographer Karya Schanilec

Welcome back to Where Who You Are, the podcast where everybody has a style, and every style has a seat. In today's guest episode, Natalie chats with Karya Schanilec, a street style photographer based in New York City who has just returned from Paris Fashion Week. Karya has a unique perspective on fashion through the lens of the camera; years of work in the field have given her the ability to discern between trend and true personal expression. As for herself? As she puts it, “I really just want to be comfortable...I don’t have time for uncomfortable clothing." Amen to that. Throughout the discussion, Karya shares her experiences capturing street style from around the globe and how each fashion week offers something slightly different, but that the universal tell for personal style is “wearing who you are.” Natalie and Karya bond over their shared belief in the difference between aspiration and inspiration, examining how to translate global trends into our own wardrobes as long as it serves you. Karya also passionately notes the significance of community in fashion, stating, “It’s fun to find like-minded people.” And with that, we think we've found a like-minded person for our BU Style community! From the belief in consuming less (Karya even makes some of her own clothes), down to naturally championing the basic tenets of BU Style, this episode felt like coming home.

Read More