Person sitting on the sofa looking at their phone

Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

Natalie smiling at the camera in a blue sweater and jeans
The BU Way brand stamp

BU Style believes fashion should be accessible to all and style is deeply individual.

We make it a point to take thoughtful, practical, and responsible actions in all that we do: sharing style insights, connecting our community, offering exclusive savings, and answering your frequently asked questions.

Client Stories →

View our clients and their stories - connecting you with our people

collaborations

Who we champion and where we’ve shown our expertise

Insights & Education →

Expert intel so you can be you at any stage in life

PODCAST →

Episodes from the Wear Who You Are Podcast

Search Style Topics

INSIGHTS, PODCAST Natalie Tincher INSIGHTS, PODCAST Natalie Tincher

Enclothed Cognition Is Your Sales Secret Weapon w/ Gina Trimarco

Gina Trimarco is an expert communicator, here to talk with Natalie Tincher of the Wear Who You Are podcast all about Improvised Intelligence™ (improv-based emotional intelligence), how to show up authentically as yourself, and why enclothed cognition is your secret weapon. In a sales context. If you're not familiar with the term, it refers to the systematic influence that clothes have on the wearer's psychology. And Gina just gets it! And how could she not? She's dedicated her life to helping people improve their communication skills, so it only makes sense that she's got pockets-full of ideas when it comes to how to dress for work. An Industry Adjacent guest of the podcast, Gina comes to us as the founder of Carolina Improv, an improv comedy theater and school, a best selling author, an organizational health advisor and Certified Working Genius™ Facilitator. Natalie and Gina also talk a little about improv and how humor can bond you in the workplace, how coffee machines can change your life, and finding your signature look (hint: Gina's is lipstick!). Don't miss this fun and fabulous episode of Wear Who You Are, and learn how to hone your sales secret weapon.

Read More
INSIGHTS, PODCAST Natalie Tincher INSIGHTS, PODCAST Natalie Tincher

Kindness, Slow Fashion, and American Made w/ Doug Phillips of Conscious Clothing

The Wear Who You Are team is back with an Industry Insider episode, featuring Doug Phillips of Conscious Clothing. Host Natalie Tincher is tapping into her Midwest upbringing for this conversation with the co-founder and owner of this sustainably and ethically made company, based out of Michigan. Conscious Clothing is notable for its commitment to using eco-friendly materials and low-impact dyes, as well as being completely American designed, sourced, and made. As if all of that wasn't enough, Conscious Clothing also has a profoundly moving story.

Read More
INSIGHTS, PODCAST Natalie Tincher INSIGHTS, PODCAST Natalie Tincher

How do I find affordable, ethical clothing? Plus, settling the denim-rise debate.

The Wear Who You Are team is thrilled to be back with a Town-Hall style episode in which Natalie answers your important style questions. First up: are you on the hunt for stylish yet ethical clothing options that won't break the bank? Look no further! In this informative Nat Chat episode, Natalie delves into the world of ethical fashion and explores practical tips for buying ethical clothes within budget.

Read More
INSIGHTS, PODCAST Natalie Tincher INSIGHTS, PODCAST Natalie Tincher

Shoe Care & Repair for Long-Lasting Wear

Style School—Shoe Care & Repair for Long-Lasting Wear. Shoes are often one of our biggest wardrobe investments. They also do the most work for us—literally supporting our bodies throughout the day. So let's show them love by treating them with care to give you a long, prosperous, healthy relationship with them. In today’s “Style School” episode, I discuss the various practical ways you can care for your shoes from the day you buy them and for years after. This short episode is chock full of resources and stylist tips!

Read More
INSIGHTS, PODCAST Natalie Tincher INSIGHTS, PODCAST Natalie Tincher

From Mothers to Children: Style Wisdom Passed Down through Generations

Who was the first person you learned about style from? It was likely your mother, grandmother, or another mother figure in your life. In today’s special Nat Chat episode, we talk about what we learned and carry with us about fashion and style from the mother figures in our lives, including my amazing mom, Jan. It may surprise you that she wasn’t into fashion, but she still taught me important lessons on personal style that remain core to my practice today. 

Read More
INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Finding Your “Sole”mate

Do you find yourself putting together a great outfit and don’t have the right shoe? Did you ditch your heels post-Pandemic but don’t have an appropriate replacement? Today’s Nat Chat episode is the first of multiple episodes dedicated to footwear. In it, I walk you through my process of identifying your shoe needs and how to thoughtfully fill in your gaps to find your perfect pair—your ‘sole’mates.

Read More