The BU Way brand stamp
Natalie smiling at the camera in a blue sweater and jeans

Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

Our Style Categories

  • Podcast

    Read and listen to Wear Who You Are, and get resources for each episode!

    Episodes →

  • Client Stories

    Hear from our BU Style Clients through their stories.

    Read Stories →

  • Lightbulb Icon

    Insights + Education

    Expert intel so you can be you at any stage in life.

    Learn from BU →

  • Blazer Icon

    Collaborations

    Who we champion and where we’ve shown our expertise.

    Collabs →

Search Style Topics

INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Creating Gender-Inclusive Style Assessments

BU Style on Pride. In honor of Pride month, we wanted to offer a couple of resources who might want to shop with this value in mind. But that might look like a couple of different things: Gender neutral clothing (that is actually fun and full of Personality, not boring and overly “neutral”). Queer-owned businesses (shop your values!). Companies that focus on body and gender diversity in their advertising campaigns (because inclusivity is also about representation)

Read More