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“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

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BU Style believes fashion should be accessible to all and style is deeply individual.

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PODCAST Natalie Tincher PODCAST Natalie Tincher

How Your Wardrobe & Writing Coincide

Founder of the brand GRAMMAR, Althea Simons is about as heart-centric and people-driven as designers come—not to mention she shares my love for editing in all forms, including defending the Oxford comma. Inspired by The Elements of Style by William Strunk, Jr. & E.B. White., GRAMMAR creates foundational elements of a modern minimalist wardrobe.

Among many things, we talk about how she is solving the “perfect white shirt” dilemma for all shapes & style personalities, the notion of collaboration over competition within the industry, and why producing ethically and locally was the obvious choice for her.

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