Resources, Articles, & FAQs
“Your style is an empowering tool in showcasing your uniqueness.”
– Natalie, owner
BU Style believes fashion should be accessible to all and style is deeply individual.
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Unleash Your Style Superheroes— Finding and Flaunting Your Wardrobe Faves
In this solo episode of "Wear Who You Are," host Natalie Tincher takes listeners on a Nat Chat that blends community interaction with expert advice, all centered around the art of finding and celebrating wardrobe "hero pieces." Inspired by questions submitted via Instagram (proving that many fashion dilemmas are COMPLETELY universal), Natalie invites everyone to join her in crafting a closet that makes them feel fabulous and confident. As always, you'll learn how to apply the BU Style methodology to help distinguish between long-lasting fashion trends and those pesky microtrends that seem to pop up overnight only to fade just as quickly (remember Mob Wife?!), likening them to moments from pop culture that came and went without leaving a lasting impression. You'll learn how hero pieces are the ones that make you feel like the best version of yourself—those pieces that transform your mood and feel like a superpower. Natalie shares concrete anecdotes and examples, and even weaves in testimonials from real clients who have applied this methodology in their own lives. If you're interested in learning more about the BU Style methodology, consider a Q the Stylist one-on-one session with Natalie, or submit your questions via Instagram to be answered via the podcast!
Halloween Costumes You Can Mostly Thrift, DIY, & Put Together from What You Own
Halloween guide from BU Style. Stylists and Makeup Artists Ideas for Halloween Costumes You Can Mostly Thrift, DIY, & Put Together from What You Own. Top 10 list of ideas, plus a process guide!
Capturing Street Style w/ Photographer Karya Schanilec
Welcome back to Where Who You Are, the podcast where everybody has a style, and every style has a seat. In today's guest episode, Natalie chats with Karya Schanilec, a street style photographer based in New York City who has just returned from Paris Fashion Week. Karya has a unique perspective on fashion through the lens of the camera; years of work in the field have given her the ability to discern between trend and true personal expression. As for herself? As she puts it, “I really just want to be comfortable...I don’t have time for uncomfortable clothing." Amen to that. Throughout the discussion, Karya shares her experiences capturing street style from around the globe and how each fashion week offers something slightly different, but that the universal tell for personal style is “wearing who you are.” Natalie and Karya bond over their shared belief in the difference between aspiration and inspiration, examining how to translate global trends into our own wardrobes as long as it serves you. Karya also passionately notes the significance of community in fashion, stating, “It’s fun to find like-minded people.” And with that, we think we've found a like-minded person for our BU Style community! From the belief in consuming less (Karya even makes some of her own clothes), down to naturally championing the basic tenets of BU Style, this episode felt like coming home.
What the H*** Are the BU Style Six and How Do I Apply Them?
Go back to basics with a BU Style foundational methodology episode! This dynamic podcast episode emphasizes the importance of connecting your authenticity to your fashion choices. In this solo Style School episode, Natalie guides listeners through a framework she refers to as the BU Style Six—Relaxed, Classic, Polished, Soft, Magnetic, and Creative. With characteristic passion and a love of puns and wordplay, Natalie underscores that authentic style transcends fleeting trends and social media pressures; it’s about understanding and expressing who you genuinely are through your wardrobe. Throughout the episode, Natalie weaves together expertise and personal anecdotes to highlight how you can combine different elements of the BU Style Six. Whether you’ve got a Relaxed disposition but want to step out with more Magnetic energy at a corporate event, or if you thrive in a Creative environment yet crave Classic sophistication—there’s always room for blending styles to create looks that resonate with your personality. Natalie encourages you to rummage through your closet, pinpoint the pieces that align with your style identities, and confidently develop your own unique blend. And underscoring all of this is the importance of self-acceptance and understanding, all to help listeners step away from the distractions of mainstream fashion and societal expectations. By embracing your individuality and the diverse elements of your style, you can wield your wardrobe as a powerful tool for self-expression. This is a really foundational episode of Wear Who You Are, and there's so much to learn here in this Style School methodology episode. True style is a reflection not of what you wear, but who you are.
Mastering Visual Storytelling with Fashion Photographer and Artist Miles Aldridge
Get ready for an exciting and artistic episode of Wear Who You Are! Host Natalie Tincher invites the incredibly talented Miles Aldridge into a vibrant discussion that dives deep into the captivating worlds of art, photography, and storytelling through image. This deeply artistic Industry Insider episode revolves primarily on image making and photography (including fashion photography), as well as how to nurture a fulfilling creative life. Recording from his studio in London, Miles shares the value of maintaining a distinct separation between his work and home life, emphasizing how the division enhances his focus on each. Miles details his meticulous approach to photography and art, detailing the evolution of his ideas from sketching and planning, and then how a tension between ambition and practical constraints of a shoot ultimately play out. Natalie and Miles also explore the impact of digital media on the fashion photography landscape, the importance of Vogue Italia in fashion and art, and how Miles plants seeds (or clues) in his photographs to create a rich visual narrative. With plenty of banter, this episode is packed with creative sparks as Natalie and Miles explore the elements that make art come alive.
Enclothed Cognition Is Your Sales Secret Weapon w/ Gina Trimarco
Gina Trimarco is an expert communicator, here to talk with Natalie Tincher of the Wear Who You Are podcast all about Improvised Intelligence™ (improv-based emotional intelligence), how to show up authentically as yourself, and why enclothed cognition is your secret weapon. In a sales context. If you're not familiar with the term, it refers to the systematic influence that clothes have on the wearer's psychology. And Gina just gets it! And how could she not? She's dedicated her life to helping people improve their communication skills, so it only makes sense that she's got pockets-full of ideas when it comes to how to dress for work. An Industry Adjacent guest of the podcast, Gina comes to us as the founder of Carolina Improv, an improv comedy theater and school, a best selling author, an organizational health advisor and Certified Working Genius™ Facilitator. Natalie and Gina also talk a little about improv and how humor can bond you in the workplace, how coffee machines can change your life, and finding your signature look (hint: Gina's is lipstick!). Don't miss this fun and fabulous episode of Wear Who You Are, and learn how to hone your sales secret weapon.
Kindness, Slow Fashion, and American Made w/ Doug Phillips of Conscious Clothing
The Wear Who You Are team is back with an Industry Insider episode, featuring Doug Phillips of Conscious Clothing. Host Natalie Tincher is tapping into her Midwest upbringing for this conversation with the co-founder and owner of this sustainably and ethically made company, based out of Michigan. Conscious Clothing is notable for its commitment to using eco-friendly materials and low-impact dyes, as well as being completely American designed, sourced, and made. As if all of that wasn't enough, Conscious Clothing also has a profoundly moving story.
Unraveling Manufacturing: Who Makes Your Clothes and Why You Should Care
Looking into the fashion industry, compiling a robust resource so you know how to navigate choices when you’re filling your closet.