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– Natalie, owner

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THE BU WAY Natalie Tincher THE BU WAY Natalie Tincher

Up Close & Personal: BU Beauty Rebecca Robles

Whether creating looks for red carpet events, weddings, fashion and editorial, or film and television, Rebecca loves helping others feel like the best version of themselves and empowered to take charge of their beauty routine.

Knowing first hand how intimidating shopping for makeup can be, Rebecca focuses on making sure each client feels safe and welcome. Her attitude is that makeup should be fun, playful, and something you look forward to. Rebecca's goal is to promote makeup as a tool for everyone to discover greater creativity and joy.

An all-around creative, Rebecca is also a performing artist, writer and illustrator. She holds a degree in Vocal Performance from Chapman University’s Conservatory of Music. As an actor, Rebecca can be seen in the comedy Search Party on HBOmax.

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