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Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

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BU Style believes fashion should be accessible to all and style is deeply individual.

We make it a point to take thoughtful, practical, and responsible actions in all that we do: sharing style insights, connecting our community, offering exclusive savings, and answering your frequently asked questions.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

How Michelle Obama Grew Into Her Power Through Clothing & Style

The article reflects on Michelle Obama's fashion evolution, culminating in her striking appearance at the 2024 Democratic National Convention (DNC), where she wore a tailored navy suit by Monse. This evolution has seen her transform from a supportive spouse in Chicago to a commanding figure on a national stage. In her memoir "Becoming," Obama discusses the challenges she faced as a Black woman balancing sophistication and relatability in her wardrobe. Early notable choices included wearing a vintage Norman Norell gown to a 2010 event and a dress by Black designer Laura Smalls in 2012, emphasizing her support for smaller brands. Post-presidency, her style shifted to stronger, structured outfits with playful elements, reflecting a newfound independence. The article highlights her journey of self-expression through fashion, showcasing her vibrant looks and natural hairstyles that signify her empowerment, ultimately capturing the audience’s attention at the 2024 DNC.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Creating Gender-Inclusive Style Assessments

BU Style on Pride. In honor of Pride month, we wanted to offer a couple of resources who might want to shop with this value in mind. But that might look like a couple of different things: Gender neutral clothing (that is actually fun and full of Personality, not boring and overly “neutral”). Queer-owned businesses (shop your values!). Companies that focus on body and gender diversity in their advertising campaigns (because inclusivity is also about representation)

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