Creating your unique core-drobe is about finding the RIGHT pieces for YOU.

Unlock Your Style: The Importance of Clothes and Personal Branding. Are you feeling like you have "no style"? Newsflash: everyone has a unique style! Each day you get dressed, you make choices that express who you are, and these choices speak volumes before you say a word. In fact, 93% of communication is nonverbal, with a whopping 55% attributed to visual appearance alone. Your clothing choices are a powerful form of communication, influencing first impressions and conveying your personality. Enter the Style Personalities framework, which helps identify how your traits are expressed through clothing. Each of the six Style Personalities—Relaxed, Classic, Polished, Soft, Magnetic, and Creative—captures unique characteristics, allowing you to create your own Style Brand that resonates with your core values and identity. The BU Style Six approach, created by Natalie Tincher, celebrates authenticity over fleeting trends, providing a thoughtful way to embrace your style. You can mix and match different personalities to express yourself fully, whether you prefer a relaxed look or bold statements. Authenticity in style boosts confidence and well-being. Studies show that aligning your wardrobe with your true self enhances life satisfaction and belonging. By embracing your unique style, you stand out in today’s fashion landscape, where individuality is celebrated. Ready to explore your style? Take the BU Style 6 Assessment to discover your current and goal style personalities, and embark on a journey of authentic self-expression!

Learn the preferences and priorities of the Relaxed style personality.

Before buying, consider the alternative—remixing pieces you already own with Outfit Styling.

The Soft style personality is warm, supportive, and empathetic by definition of the 𝐁𝐔 𝐒𝐭𝐲𝐥𝐞 𝐒𝐢𝐱™.⁠