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Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

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BU Style believes fashion should be accessible to all and style is deeply individual.

We make it a point to take thoughtful, practical, and responsible actions in all that we do: sharing style insights, connecting our community, offering exclusive savings, and answering your frequently asked questions.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Swim Like a Kid Again

Explore why we shift from carefree kids to self-conscious adults and learn how to change our relationship with swimsuits. Get inspired to choose swimsuits based on fun and positivity rather than societal influences. Discover practical tips and a style catalog to help you find the perfect swimsuit that embodies the joy of summer days.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Say ‘Yes’ to Inspiration & ‘No’ to Aspiration

Uncover the hidden dangers of aspirational fashion and embrace your unique identity. Gain valuable insights on developing your personal style and breaking free from the cycle of comparison. Discover the power of finding inspiration and confidently express yourself through fashion. Don't miss this empowering read that will inspire you to live authentically and accept yourself.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Here Are the 6 Style Personalities to Develop Your Personal Style

Unlock Your Style: The Importance of Clothes and Personal Branding. Are you feeling like you have "no style"? Newsflash: everyone has a unique style! Each day you get dressed, you make choices that express who you are, and these choices speak volumes before you say a word. In fact, 93% of communication is nonverbal, with a whopping 55% attributed to visual appearance alone. Your clothing choices are a powerful form of communication, influencing first impressions and conveying your personality. Enter the Style Personalities framework, which helps identify how your traits are expressed through clothing. Each of the six Style Personalities—Relaxed, Classic, Polished, Soft, Magnetic, and Creative—captures unique characteristics, allowing you to create your own Style Brand that resonates with your core values and identity. The BU Style Six approach, created by Natalie Tincher, celebrates authenticity over fleeting trends, providing a thoughtful way to embrace your style. You can mix and match different personalities to express yourself fully, whether you prefer a relaxed look or bold statements. Authenticity in style boosts confidence and well-being. Studies show that aligning your wardrobe with your true self enhances life satisfaction and belonging. By embracing your unique style, you stand out in today’s fashion landscape, where individuality is celebrated. Ready to explore your style? Take the BU Style 6 Assessment to discover your current and goal style personalities, and embark on a journey of authentic self-expression!

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