Resources, Articles, & FAQs
“Your style is an empowering tool in showcasing your uniqueness.”
– Natalie, owner
BU Style believes fashion should be accessible to all and style is deeply individual.
We make it a point to take thoughtful, practical, and responsible actions in all that we do: sharing style insights, connecting our community, offering exclusive savings, and answering your frequently asked questions.
PODCAST →
Read and listen to Wear Who You Are, and get resources for each episode!
collaborations →
Who we champion and where we’ve shown our expertise
Insights & Education →
Expert intel so you can be you at any stage in life
Search Style Topics
Dressing for Your "Body Type": Introducing the ABC's of Dressing
How to throw our thinking of yourself as a “type,” and instead apply the ABCs to dress with positivity! Moving away from apple, pear, and strawberry. Instead, moving towards healthy and body-positive/neutral terms!
Dressing for a Postpartum Body, Maintaining Your Identity, and Dressing for a Changing Body
How clothing can support your connection with yourself post-partum. Loss of identity can be crushing, identity loss, depression… all of this is common for young mothers. Let’s use clothes to help us stay connected to ourselves!
Giving Clothes a New Opportunity: Resources Once You've Simplified Your Closet
Pre-loved, pre-owned, second hand, used… There are a lot of synonyms for places to find previously owned clothes. A lot of these options involve consignment or thrift stores, which in many other countries are known as “opp shops.” But what does “opp shop” mean? Opportunity.
BU Beauty: Considerations while Shopping for "Ethical" Beauty
As BU Style expands the importance of BU Beauty, that means we have to put equal care into the work we do for ethical and sustainability standards there as we do for clothes.
Use Clothing to be Kind to Yourself During the Holidays—Clothes as an Untapped Mental Health Tool
We put on clothes every day, so why not do it thoughtfully and strategically? Personally, I’ll be using a combination of these tips over the holiday period…
Dressing for a “No Dress Code” Office
Even before COVID, dress codes and wardrobe guidelines were loosening up or being eliminated, especially in more creative industries. While this may feel liberating, I have heard from many clients that this causes more confusion and anxiety when it comes to dressing for the office. On the other side, I have consulted with businesses expressing exasperation at the way some of their employees are dressing but they don’t know how to communicate their expectations in an empowering way.
Here are some tips if you are confounded by your no dress code office style.
How to Determine Clothing Quality
Do you want to invest in quality pieces but are afraid to pull the trigger? For us conscious consumers, it can be scary and confusing with so many choices and prices skyrocketing. The good and bad news is that price isn’t always equal to quality. In this article, our principal style strategics and founder, Natalie Tincher, share some insights to help you become a more informed investment shopper.
Dress for Your Day
I was recently out and about (like I often am) in New York City. This particular day looked like this:
Two morning meetings in different neighborhoods
A client shop, which means I’m going to be on my feet for 3 or 4 hours while being present with sales associates and the client
Dinner with a friend after
When I was getting ready in the morning, I wanted to wear a cute pair of flats. It was a warm day, and we move fast in NYC! By the time I got to the Shop my feet had swollen and were killing me. I score high in the Relaxed style personality, and it took all I could muster to be my usual upbeat, present self for the physically painful four hours. I had to take a cab instead of the subway to get to my dinner—and even then the walk from curb to cab was pain-stricken each step!