Person sitting on the sofa looking at their phone

Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

Natalie smiling at the camera in a blue sweater and jeans
The BU Way brand stamp

BU Style believes fashion should be accessible to all and style is deeply individual.

We make it a point to take thoughtful, practical, and responsible actions in all that we do: sharing style insights, connecting our community, offering exclusive savings, and answering your frequently asked questions.

PODCAST

Read and listen to Wear Who You Are, and get resources for each episode!

collaborations

Who we champion and where we’ve shown our expertise

Insights & Education

Expert intel so you can be you at any stage in life

Search Style Topics

INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Dressing for a “No Dress Code” Office

Even before COVID, dress codes and wardrobe guidelines were loosening up or being eliminated, especially in more creative industries. While this may feel liberating, I have heard from many clients that this causes more confusion and anxiety when it comes to dressing for the office. On the other side, I have consulted with businesses expressing exasperation at the way some of their employees are dressing but they don’t know how to communicate their expectations in an empowering way.

Here are some tips if you are confounded by your no dress code office style.

Read More
INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

How to Determine Clothing Quality

Do you want to invest in quality pieces but are afraid to pull the trigger? For us conscious consumers, it can be scary and confusing with so many choices and prices skyrocketing. The good and bad news is that price isn’t always equal to quality. In this article, our principal style strategics and founder, Natalie Tincher, share some insights to help you become a more informed investment shopper.

Read More
INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Dress for Your Day

I was recently out and about (like I often am) in New York City. This particular day looked like this:

  • Two morning meetings in different neighborhoods

  • A client shop, which means I’m going to be on my feet for 3 or 4 hours while being present with sales associates and the client

  • Dinner with a friend after

When I was getting ready in the morning, I wanted to wear a cute pair of flats. It was a warm day, and we move fast in NYC! By the time I got to the Shop my feet had swollen and were killing me. I score high in the Relaxed style personality, and it took all I could muster to be my usual upbeat, present self for the physically painful four hours. I had to take a cab instead of the subway to get to my dinner—and even then the walk from curb to cab was pain-stricken each step!

Read More