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Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

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BU Style believes fashion should be accessible to all and style is deeply individual.

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Episodes from the Wear Who You Are Podcast

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Dressing for a “No Dress Code” Office

Even before COVID, dress codes and wardrobe guidelines were loosening up or being eliminated, especially in more creative industries. While this may feel liberating, I have heard from many clients that this causes more confusion and anxiety when it comes to dressing for the office. On the other side, I have consulted with businesses expressing exasperation at the way some of their employees are dressing but they don’t know how to communicate their expectations in an empowering way.

Here are some tips if you are confounded by your no dress code office style.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Who Profits From Your Puchase?

Is cost always an indicator of quality in clothing? Do you know where your money is going when you purchase from a brand? After understanding more about who owns brands and how the big conglomerates work versus independent brands, I’ve made a shift to prioritize my shopping values to support more small businesses and independent brands. In today’s episode, we pull back the curtain to help you understand who and what is profiting from your purchases and how apparel is priced.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

How to Determine Clothing Quality

Do you want to invest in quality pieces but are afraid to pull the trigger? For us conscious consumers, it can be scary and confusing with so many choices and prices skyrocketing. The good and bad news is that price isn’t always equal to quality. In this article, our principal style strategics and founder, Natalie Tincher, share some insights to help you become a more informed investment shopper.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Dress for Your Day

I was recently out and about (like I often am) in New York City. This particular day looked like this:

  • Two morning meetings in different neighborhoods

  • A client shop, which means I’m going to be on my feet for 3 or 4 hours while being present with sales associates and the client

  • Dinner with a friend after

When I was getting ready in the morning, I wanted to wear a cute pair of flats. It was a warm day, and we move fast in NYC! By the time I got to the Shop my feet had swollen and were killing me. I score high in the Relaxed style personality, and it took all I could muster to be my usual upbeat, present self for the physically painful four hours. I had to take a cab instead of the subway to get to my dinner—and even then the walk from curb to cab was pain-stricken each step!

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Swim Like a Kid Again

Explore why we shift from carefree kids to self-conscious adults and learn how to change our relationship with swimsuits. Get inspired to choose swimsuits based on fun and positivity rather than societal influences. Discover practical tips and a style catalog to help you find the perfect swimsuit that embodies the joy of summer days.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Say ‘Yes’ to Inspiration & ‘No’ to Aspiration

Uncover the hidden dangers of aspirational fashion and embrace your unique identity. Gain valuable insights on developing your personal style and breaking free from the cycle of comparison. Discover the power of finding inspiration and confidently express yourself through fashion. Don't miss this empowering read that will inspire you to live authentically and accept yourself.

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