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Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

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BU Style believes fashion should be accessible to all and style is deeply individual.

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Episodes from the Wear Who You Are Podcast

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Pumping at Work: Are Your Wardrobe and Logistical Resources Ready?

Going back to work after maternity leave is a tough transition in and of itself. Add to that the logistical challenges for moms who are pumping. Today’s guest is Molly McKee-Seabrook, who founded Katie Jane Co—a clothing line of workwear for pumping moms—after she found herself with nothing professional to wear when she returned to her government office job after maternity leave.

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The First Step to Creating a Smart & Sustainable Style Strategy: Start in Your Closet

The weather is changing, and a new season is here. Are you ready for it? Have you thought about how your existing wardrobe fits into your seasonal strategic planning? In today’s Nat Chat, we discuss why the first step to creating a smart and sustainable style strategy season after season isn’t shopping—it’s sorting through your closet. I will give you the questions you should ask and the process you should go through to help you avoid a “closet full of clothes with nothing to wear” syndrome. So pour yourself some coffee or wine, cue up your favorite playlist, listen to this episode, and get ready to sort through your fall wardrobe.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Dressing for a “No Dress Code” Office

Even before COVID, dress codes and wardrobe guidelines were loosening up or being eliminated, especially in more creative industries. While this may feel liberating, I have heard from many clients that this causes more confusion and anxiety when it comes to dressing for the office. On the other side, I have consulted with businesses expressing exasperation at the way some of their employees are dressing but they don’t know how to communicate their expectations in an empowering way.

Here are some tips if you are confounded by your no dress code office style.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Who Profits From Your Puchase?

Is cost always an indicator of quality in clothing? Do you know where your money is going when you purchase from a brand? After understanding more about who owns brands and how the big conglomerates work versus independent brands, I’ve made a shift to prioritize my shopping values to support more small businesses and independent brands. In today’s episode, we pull back the curtain to help you understand who and what is profiting from your purchases and how apparel is priced.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

How to Determine Clothing Quality

Do you want to invest in quality pieces but are afraid to pull the trigger? For us conscious consumers, it can be scary and confusing with so many choices and prices skyrocketing. The good and bad news is that price isn’t always equal to quality. In this article, our principal style strategics and founder, Natalie Tincher, share some insights to help you become a more informed investment shopper.

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